#D040BD#D040BD

#D040BD is a light, highly saturated purple. Relative luminance 0.208; OKLCH L 62.1% C 0.223 H 333.7°. Best body text is #000000 at 5.15:1 contrast (WCAG AA passes).

Color values

HEX#D040BD
RGBrgb(208, 64, 189)
HSLhsl(308, 61%, 53%)
HSVhsv(308, 69%, 82%)
CMYKcmyk(0%, 69.2%, 9.1%, 18.4%)
CIE-LABlab(52.68, 69.16, -36.08)
CIE-LCHlch(52.68, 78.00, 332.45°)
OKLaboklab(62.14% 0.2002 -0.0988)
OKLCHoklch(62.14% 0.223 333.7)
XYZxyz(37.0314, 20.7539, 50.1898)
Luminance0.2075 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D040BD #40D053
analogous
#9B40D0 #D040BD #D04075
triadic
#D040BD #BDD040 #40BDD0
tetradic
#D040BD #D09B40 #40D053 #4075D0
square
#D040BD #D09B40 #40D053 #4075D0
split-complementary
#D040BD #75D040 #40D09B
monochromatic
#781E6C #A92A98 #D040BD #DC71CE #E8A2DF

Accessibility & contrast

On white

4.08
#D040BD on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.15
#D040BD on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040BD
5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D040BD#FFFFFF#000000##000000
##D040BD1.004.085.155.15
#FFFFFF4.081.0021.0021.00
#0000005.1521.001.001.00
##0000005.1521.001.001.00

Color blindness preview

Protanopia (red-blind)
#3C70C1
Deuteranopia (green-blind)
#6F85B9
Tritanopia (blue-blind)
#D94D7A
Achromatopsia (no color)
#7E7E7E

Design tokens & code

CSS
--color: #d040bd;
/* rgb */ color: rgb(208, 64, 189);
/* oklch */ color: oklch(62.1% 0.223 333.7);
Tailwind
colors: {
  custom: {
    50: '#e281d1',
    500: '#d040bd',
    950: '#000000',
  },
}
SCSS
$custom: #d040bd;
$custom-light: #e281d1;
$custom-dark: #000000;
JSON
{
  "hex": "#d040bd",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 307.917,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.62143,
    "c": 0.22323,
    "h": 333.7
  },
  "luminance": 0.20751
}

Semantic roles & 50–950 ramp

primary
#D040BD
secondary
#97D59F
accent
#E45944
background
#FEF8FC
surface
#FDEFF9
border
#D5CAD2
text
#160B14
muted
#847C82

Preview Lab

Preview with #D040BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D040BD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva