#D040BD#D040BD

#D040BD is a light, highly saturated purple. Relative luminance 0.208; OKLCH L 62.1% C 0.223 H 333.7°. Best body text is #000000 at 5.15:1 contrast (WCAG AA passes).

Color values

HEX	#D040BD
RGB	rgb(208, 64, 189)
HSL	hsl(308, 61%, 53%)
HSV	hsv(308, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 9.1%, 18.4%)
CIE-LAB	lab(52.68, 69.16, -36.08)
CIE-LCH	lch(52.68, 78.00, 332.45°)
OKLab	oklab(62.14% 0.2002 -0.0988)
OKLCH	oklch(62.14% 0.223 333.7)
XYZ	xyz(37.0314, 20.7539, 50.1898)
Luminance	0.2075 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D040BD #40D053

analogous

#9B40D0 #D040BD #D04075

triadic

#D040BD #BDD040 #40BDD0

tetradic

#D040BD #D09B40 #40D053 #4075D0

square

#D040BD #D09B40 #40D053 #4075D0

split-complementary

#D040BD #75D040 #40D09B

monochromatic

#781E6C #A92A98 #D040BD #DC71CE #E8A2DF

Accessibility & contrast

On white

4.08

#D040BD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.15

#D040BD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040BD

5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D040BD	#FFFFFF	#000000	##000000
##D040BD	1.00	4.08	5.15	5.15
#FFFFFF	4.08	1.00	21.00	21.00
#000000	5.15	21.00	1.00	1.00
##000000	5.15	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C70C1

Deuteranopia (green-blind)

#6F85B9

Tritanopia (blue-blind)

#D94D7A

Achromatopsia (no color)

#7E7E7E

Design tokens & code

CSS

--color: #d040bd;
/* rgb */ color: rgb(208, 64, 189);
/* oklch */ color: oklch(62.1% 0.223 333.7);

Tailwind

colors: {
  custom: {
    50: '#e281d1',
    500: '#d040bd',
    950: '#000000',
  },
}

SCSS

$custom: #d040bd;
$custom-light: #e281d1;
$custom-dark: #000000;

JSON

{
  "hex": "#d040bd",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 307.917,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.62143,
    "c": 0.22323,
    "h": 333.7
  },
  "luminance": 0.20751
}

Semantic roles & 50–950 ramp

primary

#D040BD

secondary

#97D59F

accent

#E45944

background

#FEF8FC

surface

#FDEFF9

border

#D5CAD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D040BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →