#D040AF#D040AF

#D040AF is a mid, highly saturated pink. Relative luminance 0.202; OKLCH L 61.5% C 0.214 H 338.5°. Best body text is #000000 at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#D040AF
RGB	rgb(208, 64, 175)
HSL	hsl(314, 61%, 53%)
HSV	hsv(314, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 15.9%, 18.4%)
CIE-LAB	lab(52.03, 67.11, -28.94)
CIE-LCH	lch(52.03, 73.09, 336.67°)
OKLab	oklab(61.47% 0.1986 -0.0784)
OKLCH	oklch(61.47% 0.214 338.5)
XYZ	xyz(35.5844, 20.1751, 42.5692)
Luminance	0.2017 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D040AF #40D061

analogous

#A940D0 #D040AF #D04067

triadic

#D040AF #AFD040 #40AFD0

tetradic

#D040AF #D0A940 #40D061 #4067D0

square

#D040AF #D0A940 #40D061 #4067D0

split-complementary

#D040AF #67D040 #40D0A9

monochromatic

#781E63 #A92A8C #D040AF #DC71C4 #E8A2D8

Accessibility & contrast

On white

4.17

#D040AF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.03

#D040AF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040AF

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D040AF	#FFFFFF	#000000	##000000
##D040AF	1.00	4.17	5.03	5.03
#FFFFFF	4.17	1.00	21.00	21.00
#000000	5.03	21.00	1.00	1.00
##000000	5.03	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476EB2

Deuteranopia (green-blind)

#7584AC

Tritanopia (blue-blind)

#DB4672

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #d040af;
/* rgb */ color: rgb(208, 64, 175);
/* oklch */ color: oklch(61.5% 0.214 338.5);

Tailwind

colors: {
  custom: {
    50: '#e280c7',
    500: '#d040af',
    950: '#000000',
  },
}

SCSS

$custom: #d040af;
$custom-light: #e280c7;
$custom-dark: #000000;

JSON

{
  "hex": "#d040af",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 313.75,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.61466,
    "c": 0.21352,
    "h": 338.5
  },
  "luminance": 0.20172
}

Semantic roles & 50–950 ramp

primary

#D040AF

secondary

#97D5A5

accent

#E46944

background

#FEF8FC

surface

#FDEFF8

border

#D5CAD1

text

#160B13

muted

#847C82

Preview Lab

Preview with #D040AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →