#D040A4#D040A4

#D040A4 is a mid, highly saturated pink. Relative luminance 0.198; OKLCH L 61.0% C 0.206 H 342.5°. Best body text is #000000 at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#D040A4
RGB	rgb(208, 64, 164)
HSL	hsl(318, 61%, 53%)
HSV	hsv(318, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 21.2%, 18.4%)
CIE-LAB	lab(51.57, 65.60, -23.21)
CIE-LCH	lch(51.57, 69.59, 340.52°)
OKLab	oklab(60.97% 0.1968 -0.0622)
OKLCH	oklch(60.97% 0.206 342.5)
XYZ	xyz(34.5478, 19.7604, 37.1095)
Luminance	0.1976 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D040A4 #40D06C

analogous

#B440D0 #D040A4 #D0405C

triadic

#D040A4 #A4D040 #40A4D0

tetradic

#D040A4 #D0B440 #40D06C #405CD0

square

#D040A4 #D0B440 #40D06C #405CD0

split-complementary

#D040A4 #5CD040 #40D0B4

monochromatic

#781E5C #A92A82 #D040A4 #DC71BB #E8A2D3

Accessibility & contrast

On white

4.24

#D040A4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.95

#D040A4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040A4

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D040A4	#FFFFFF	#000000	##000000
##D040A4	1.00	4.24	4.95	4.95
#FFFFFF	4.24	1.00	21.00	21.00
#000000	4.95	21.00	1.00	1.00
##000000	4.95	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6CA7

Deuteranopia (green-blind)

#7983A1

Tritanopia (blue-blind)

#DD416C

Achromatopsia (no color)

#7B7B7B

Design tokens & code

CSS

--color: #d040a4;
/* rgb */ color: rgb(208, 64, 164);
/* oklch */ color: oklch(61.0% 0.206 342.5);

Tailwind

colors: {
  custom: {
    50: '#e280bf',
    500: '#d040a4',
    950: '#000000',
  },
}

SCSS

$custom: #d040a4;
$custom-light: #e280bf;
$custom-dark: #000000;

JSON

{
  "hex": "#d040a4",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 164
  },
  "hsl": {
    "h": 318.333,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.60971,
    "c": 0.20643,
    "h": 342.5
  },
  "luminance": 0.19757
}

Semantic roles & 50–950 ramp

primary

#D040A4

secondary

#97D5AA

accent

#E47544

background

#FEF8FB

surface

#FDEFF7

border

#D5CAD0

text

#160B12

muted

#847C81

Preview Lab

Preview with #D040A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →