#D0404A#D0404A

#D0404A is a mid, vivid red. Relative luminance 0.176; OKLCH L 58.2% C 0.180 H 21.0°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#D0404A
RGB	rgb(208, 64, 74)
HSL	hsl(356, 61%, 53%)
HSV	hsv(356, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 64.4%, 18.4%)
CIE-LAB	lab(48.98, 56.86, 27.10)
CIE-LCH	lch(48.98, 62.99, 25.48°)
OKLab	oklab(58.22% 0.1681 0.0645)
OKLCH	oklch(58.22% 0.18 21)
XYZ	xyz(29.0849, 17.5753, 8.3381)
Luminance	0.1757 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D0404A #40D0C6

analogous

#D04092 #D0404A #D07E40

triadic

#D0404A #4AD040 #404AD0

tetradic

#D0404A #92D040 #40D0C6 #7E40D0

square

#D0404A #92D040 #40D0C6 #7E40D0

split-complementary

#D0404A #40D07E #4092D0

monochromatic

#781E24 #A92A32 #D0404A #DC7179 #E8A2A7

Accessibility & contrast

On white

4.65

#D0404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#D0404A on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #D0404A

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D0404A	#FFFFFF	#000000	##FFFFFF
##D0404A	1.00	4.65	4.51	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#676149

Deuteranopia (green-blind)

#8B8046

Tritanopia (blue-blind)

#E41745

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #d0404a;
/* rgb */ color: rgb(208, 64, 74);
/* oklch */ color: oklch(58.2% 0.180 21.0);

Tailwind

colors: {
  custom: {
    50: '#e67e7c',
    500: '#d0404a',
    950: '#000000',
  },
}

SCSS

$custom: #d0404a;
$custom-light: #e67e7c;
$custom-dark: #000000;

JSON

{
  "hex": "#d0404a",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 355.833,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.58217,
    "c": 0.18001,
    "h": 21
  },
  "luminance": 0.17571
}

Semantic roles & 50–950 ramp

primary

#D0404A

secondary

#97D5D1

accent

#E4D944

background

#FFF8F7

surface

#FEEFEE

border

#D6CAC9

text

#170B09

muted

#857C7B

Preview Lab

Preview with #D0404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →