#D03540#D03540

#D03540 is a mid, vivid red. Relative luminance 0.163; OKLCH L 57.0% C 0.191 H 22.2°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#D03540
RGB	rgb(208, 53, 64)
HSL	hsl(356, 62%, 51%)
HSV	hsv(356, 75%, 82%)
CMYK	cmyk(0%, 74.5%, 69.2%, 18.4%)
CIE-LAB	lab(47.41, 60.24, 31.09)
CIE-LCH	lch(47.41, 67.79, 27.30°)
OKLab	oklab(57% 0.1768 0.0721)
OKLCH	oklch(57% 0.191 22.2)
XYZ	xyz(28.2141, 16.3306, 6.5160)
Luminance	0.1633 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D03540 #35D0C5

analogous

#D0358D #D03540 #D07735

triadic

#D03540 #40D035 #3540D0

tetradic

#D03540 #8DD035 #35D0C5 #7735D0

square

#D03540 #8DD035 #35D0C5 #7735D0

split-complementary

#D03540 #35D077 #358DD0

monochromatic

#701A20 #A2262F #D03540 #DC676F #E7989E

Accessibility & contrast

On white

4.92

#D03540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#D03540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #D03540

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D03540	#FFFFFF	#000000	##FFFFFF
##D03540	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3F

Deuteranopia (green-blind)

#897C3B

Tritanopia (blue-blind)

#E5003B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #d03540;
/* rgb */ color: rgb(208, 53, 64);
/* oklch */ color: oklch(57.0% 0.191 22.2);

Tailwind

colors: {
  custom: {
    50: '#e77975',
    500: '#d03540',
    950: '#000000',
  },
}

SCSS

$custom: #d03540;
$custom-light: #e77975;
$custom-dark: #000000;

JSON

{
  "hex": "#d03540",
  "rgb": {
    "r": 208,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 355.742,
    "s": 62.249,
    "l": 51.176
  },
  "oklch": {
    "l": 0.56996,
    "c": 0.19088,
    "h": 22.2
  },
  "luminance": 0.16326
}

Semantic roles & 50–950 ramp

primary

#D03540

secondary

#8ED3CE

accent

#E5DA42

background

#FFF7F7

surface

#FFEEED

border

#D7C9C8

text

#180A08

muted

#867C7B

Preview Lab

Preview with #D03540

Body copy rendered with the generated semantic roles for this colour.

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