#CC4740#CC4740

#CC4740 is a mid, vivid red. Relative luminance 0.177; OKLCH L 58.2% C 0.170 H 26.7°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX#CC4740
RGBrgb(204, 71, 64)
HSLhsl(3, 58%, 53%)
HSVhsv(3, 69%, 80%)
CMYKcmyk(0%, 65.2%, 68.6%, 20%)
CIE-LABlab(49.15, 52.19, 33.02)
CIE-LCHlch(49.15, 61.76, 32.32°)
OKLaboklab(58.17% 0.1518 0.0765)
OKLCHoklch(58.17% 0.17 26.7)
XYZxyz(28.0834, 17.7180, 6.7906)
Luminance0.1771 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#CC4740 #40C5CC
analogous
#CC407F #CC4740 #CC8D40
triadic
#CC4740 #40CC47 #4740CC
tetradic
#CC4740 #7FCC40 #40C5CC #8D40CC
square
#CC4740 #7FCC40 #40C5CC #8D40CC
split-complementary
#CC4740 #40CC8D #407FCC
monochromatic
#73231F #A3322C #CC4740 #D97670 #E6A4A1

Accessibility & contrast

On white

4.62
#CC4740 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.54
#CC4740 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #CC4740
4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##CC4740#FFFFFF#000000##FFFFFF
##CC47401.004.624.544.62
#FFFFFF4.621.0021.001.00
#0000004.5421.001.0021.00
##FFFFFF4.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#6B633E
Deuteranopia (green-blind)
#8D7F3C
Tritanopia (blue-blind)
#E02546
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #cc4740;
/* rgb */ color: rgb(204, 71, 64);
/* oklch */ color: oklch(58.2% 0.170 26.7);
Tailwind
colors: {
  custom: {
    50: '#e38175',
    500: '#cc4740',
    950: '#000000',
  },
}
SCSS
$custom: #cc4740;
$custom-light: #e38175;
$custom-dark: #000000;
JSON
{
  "hex": "#cc4740",
  "rgb": {
    "r": 204,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 3,
    "s": 57.851,
    "l": 52.549
  },
  "oklch": {
    "l": 0.58169,
    "c": 0.16996,
    "h": 26.7
  },
  "luminance": 0.17714
}

Semantic roles & 50–950 ramp

primary
#CC4740
secondary
#95CFD2
accent
#D9E147
background
#FFF8F7
surface
#FEEFED
border
#D6CAC8
text
#170B08
muted
#857C7B

Preview Lab

Preview with #CC4740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#CC4740 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva