#CC4740#CC4740
#CC4740 is a mid, vivid red. Relative luminance 0.177; OKLCH L 58.2% C 0.170 H 26.7°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).
Color values
| HEX | #CC4740 |
|---|---|
| RGB | rgb(204, 71, 64) |
| HSL | hsl(3, 58%, 53%) |
| HSV | hsv(3, 69%, 80%) |
| CMYK | cmyk(0%, 65.2%, 68.6%, 20%) |
| CIE-LAB | lab(49.15, 52.19, 33.02) |
| CIE-LCH | lch(49.15, 61.76, 32.32°) |
| OKLab | oklab(58.17% 0.1518 0.0765) |
| OKLCH | oklch(58.17% 0.17 26.7) |
| XYZ | xyz(28.0834, 17.7180, 6.7906) |
| Luminance | 0.1771 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 2.56
Dark Coral
#CF524E
ΔE00 3.27
Faded Red
#D3494E
ΔE00 3.92
Pale Red
#D9544D
ΔE00 4.51
Dark Salmon
#C85A53
ΔE00 4.52
Dull Red
#BB3F3F
ΔE00 4.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#CC4740 #40C5CC
analogous
#CC407F #CC4740 #CC8D40
triadic
#CC4740 #40CC47 #4740CC
tetradic
#CC4740 #7FCC40 #40C5CC #8D40CC
square
#CC4740 #7FCC40 #40C5CC #8D40CC
split-complementary
#CC4740 #40CC8D #407FCC
monochromatic
#73231F #A3322C #CC4740 #D97670 #E6A4A1
Accessibility & contrast
On white
4.62
#CC4740 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.54
#CC4740 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#FFFFFF on #CC4740
4.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##CC4740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##CC4740 | 1.00 | 4.62 | 4.54 | 4.62 |
| #FFFFFF | 4.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6B633E
Deuteranopia (green-blind)
#8D7F3C
Tritanopia (blue-blind)
#E02546
Achromatopsia (no color)
#757575
Design tokens & code
CSS
--color: #cc4740; /* rgb */ color: rgb(204, 71, 64); /* oklch */ color: oklch(58.2% 0.170 26.7);
Tailwind
colors: {
custom: {
50: '#e38175',
500: '#cc4740',
950: '#000000',
},
}SCSS
$custom: #cc4740; $custom-light: #e38175; $custom-dark: #000000;
JSON
{
"hex": "#cc4740",
"rgb": {
"r": 204,
"g": 71,
"b": 64
},
"hsl": {
"h": 3,
"s": 57.851,
"l": 52.549
},
"oklch": {
"l": 0.58169,
"c": 0.16996,
"h": 26.7
},
"luminance": 0.17714
}Semantic roles & 50–950 ramp
primary
#CC4740
secondary
#95CFD2
accent
#D9E147
background
#FFF8F7
surface
#FEEFED
border
#D6CAC8
text
#170B08
muted
#857C7B