#C740BF#C740BF

#C740BF is a mid, highly saturated purple. Relative luminance 0.196; OKLCH L 60.9% C 0.220 H 330.4°. Best body text is #000000 at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#C740BF
RGB	rgb(199, 64, 191)
HSL	hsl(304, 55%, 52%)
HSV	hsv(304, 68%, 78%)
CMYK	cmyk(0%, 67.8%, 4%, 22%)
CIE-LAB	lab(51.35, 67.36, -39.43)
CIE-LCH	lch(51.35, 78.05, 329.66°)
OKLab	oklab(60.94% 0.1911 -0.1086)
OKLCH	oklch(60.94% 0.22 330.4)
XYZ	xyz(34.7904, 19.5731, 51.2257)
Luminance	0.1957 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C740BF #40C748

analogous

#8C40C7 #C740BF #C7407B

triadic

#C740BF #BFC740 #40BFC7

tetradic

#C740BF #C78C40 #40C748 #407BC7

square

#C740BF #C78C40 #40C748 #407BC7

split-complementary

#C740BF #7BC740 #40C78C

monochromatic

#6D2068 #9C2E96 #C740BF #D56FCF #E39FDF

Accessibility & contrast

On white

4.27

#C740BF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.91

#C740BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C740BF

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C740BF	#FFFFFF	#000000	##000000
##C740BF	1.00	4.27	4.91	4.91
#FFFFFF	4.27	1.00	21.00	21.00
#000000	4.91	21.00	1.00	1.00
##000000	4.91	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#346EC3

Deuteranopia (green-blind)

#6781BC

Tritanopia (blue-blind)

#CE507B

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #c740bf;
/* rgb */ color: rgb(199, 64, 191);
/* oklch */ color: oklch(60.9% 0.220 330.4);

Tailwind

colors: {
  custom: {
    50: '#dc80d3',
    500: '#c740bf',
    950: '#000000',
  },
}

SCSS

$custom: #c740bf;
$custom-light: #dc80d3;
$custom-dark: #000000;

JSON

{
  "hex": "#c740bf",
  "rgb": {
    "r": 199,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 303.556,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.6094,
    "c": 0.21981,
    "h": 330.4
  },
  "luminance": 0.1957
}

Semantic roles & 50–950 ramp

primary

#C740BF

secondary

#94CF97

accent

#DE534A

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #C740BF

Body copy rendered with the generated semantic roles for this colour.

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