#C740BE#C740BE

#C740BE is a mid, highly saturated purple. Relative luminance 0.195; OKLCH L 60.9% C 0.219 H 330.7°. Best body text is #000000 at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#C740BE
RGB	rgb(199, 64, 190)
HSL	hsl(304, 55%, 52%)
HSV	hsv(304, 68%, 78%)
CMYK	cmyk(0%, 67.8%, 4.5%, 22%)
CIE-LAB	lab(51.30, 67.20, -38.93)
CIE-LCH	lch(51.30, 77.66, 329.92°)
OKLab	oklab(60.89% 0.1911 -0.1071)
OKLCH	oklch(60.89% 0.219 330.7)
XYZ	xyz(34.6807, 19.5292, 50.6481)
Luminance	0.1953 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C740BE #40C749

analogous

#8D40C7 #C740BE #C7407B

triadic

#C740BE #BEC740 #40BEC7

tetradic

#C740BE #C78D40 #40C749 #407BC7

square

#C740BE #C78D40 #40C749 #407BC7

split-complementary

#C740BE #7BC740 #40C78D

monochromatic

#6D2068 #9C2E95 #C740BE #D56FCE #E39FDE

Accessibility & contrast

On white

4.28

#C740BE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.91

#C740BE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C740BE

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C740BE	#FFFFFF	#000000	##000000
##C740BE	1.00	4.28	4.91	4.91
#FFFFFF	4.28	1.00	21.00	21.00
#000000	4.91	21.00	1.00	1.00
##000000	4.91	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#356EC2

Deuteranopia (green-blind)

#6781BB

Tritanopia (blue-blind)

#CF4F7A

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #c740be;
/* rgb */ color: rgb(199, 64, 190);
/* oklch */ color: oklch(60.9% 0.219 330.7);

Tailwind

colors: {
  custom: {
    50: '#dc80d2',
    500: '#c740be',
    950: '#000000',
  },
}

SCSS

$custom: #c740be;
$custom-light: #dc80d2;
$custom-dark: #000000;

JSON

{
  "hex": "#c740be",
  "rgb": {
    "r": 199,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 304,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.60887,
    "c": 0.21905,
    "h": 330.7
  },
  "luminance": 0.19527
}

Semantic roles & 50–950 ramp

primary

#C740BE

secondary

#94CF98

accent

#DE544A

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #C740BE

Body copy rendered with the generated semantic roles for this colour.

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