#C740AE#C740AE

#C740AE is a mid, highly saturated pink. Relative luminance 0.189; OKLCH L 60.1% C 0.207 H 336.1°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#C740AE
RGB	rgb(199, 64, 174)
HSL	hsl(311, 55%, 52%)
HSV	hsv(311, 68%, 78%)
CMYK	cmyk(0%, 67.8%, 12.6%, 22%)
CIE-LAB	lab(50.53, 64.74, -30.81)
CIE-LCH	lch(50.53, 71.70, 334.55°)
OKLab	oklab(60.08% 0.1896 -0.0838)
OKLCH	oklch(60.08% 0.207 336.1)
XYZ	xyz(33.0270, 18.8678, 41.9386)
Luminance	0.1887 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C740AE #40C759

analogous

#9D40C7 #C740AE #C7406B

triadic

#C740AE #AEC740 #40AEC7

tetradic

#C740AE #C79D40 #40C759 #406BC7

square

#C740AE #C79D40 #40C759 #406BC7

split-complementary

#C740AE #6BC740 #40C79D

monochromatic

#6D205E #9C2E88 #C740AE #D56FC2 #E39FD6

Accessibility & contrast

On white

4.40

#C740AE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#C740AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C740AE

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C740AE	#FFFFFF	#000000	##000000
##C740AE	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#426BB1

Deuteranopia (green-blind)

#6E80AB

Tritanopia (blue-blind)

#D14872

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #c740ae;
/* rgb */ color: rgb(199, 64, 174);
/* oklch */ color: oklch(60.1% 0.207 336.1);

Tailwind

colors: {
  custom: {
    50: '#dc7fc6',
    500: '#c740ae',
    950: '#000000',
  },
}

SCSS

$custom: #c740ae;
$custom-light: #dc7fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#c740ae",
  "rgb": {
    "r": 199,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 311.111,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.60081,
    "c": 0.2073,
    "h": 336.1
  },
  "luminance": 0.18865
}

Semantic roles & 50–950 ramp

primary

#C740AE

secondary

#94CF9F

accent

#DE654A

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #C740AE

Body copy rendered with the generated semantic roles for this colour.

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