#C740AD#C740AD

#C740AD is a mid, highly saturated pink. Relative luminance 0.188; OKLCH L 60.0% C 0.207 H 336.5°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#C740AD
RGB	rgb(199, 64, 173)
HSL	hsl(312, 55%, 52%)
HSV	hsv(312, 68%, 78%)
CMYK	cmyk(0%, 67.8%, 13.1%, 22%)
CIE-LAB	lab(50.49, 64.59, -30.29)
CIE-LCH	lch(50.49, 71.34, 334.88°)
OKLab	oklab(60.03% 0.1895 -0.0824)
OKLCH	oklch(60.03% 0.207 336.5)
XYZ	xyz(32.9299, 18.8289, 41.4271)
Luminance	0.1883 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C740AD #40C75A

analogous

#9E40C7 #C740AD #C7406A

triadic

#C740AD #ADC740 #40ADC7

tetradic

#C740AD #C79E40 #40C75A #406AC7

square

#C740AD #C79E40 #40C75A #406AC7

split-complementary

#C740AD #6AC740 #40C79E

monochromatic

#6D205E #9C2E87 #C740AD #D56FC1 #E39FD6

Accessibility & contrast

On white

4.41

#C740AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#C740AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C740AD

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C740AD	#FFFFFF	#000000	##000000
##C740AD	1.00	4.41	4.77	4.77
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#436BB0

Deuteranopia (green-blind)

#6F80AA

Tritanopia (blue-blind)

#D14871

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #c740ad;
/* rgb */ color: rgb(199, 64, 173);
/* oklch */ color: oklch(60.0% 0.207 336.5);

Tailwind

colors: {
  custom: {
    50: '#dc7fc5',
    500: '#c740ad',
    950: '#000000',
  },
}

SCSS

$custom: #c740ad;
$custom-light: #dc7fc5;
$custom-dark: #000000;

JSON

{
  "hex": "#c740ad",
  "rgb": {
    "r": 199,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 311.556,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.60033,
    "c": 0.20659,
    "h": 336.5
  },
  "luminance": 0.18826
}

Semantic roles & 50–950 ramp

primary

#C740AD

secondary

#94CF9F

accent

#DE664A

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #C740AD

Body copy rendered with the generated semantic roles for this colour.

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