#C740AB#C740AB

#C740AB is a mid, highly saturated pink. Relative luminance 0.187; OKLCH L 59.9% C 0.205 H 337.2°. Best body text is #000000 at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#C740AB
RGB	rgb(199, 64, 171)
HSL	hsl(312, 55%, 52%)
HSV	hsv(312, 68%, 78%)
CMYK	cmyk(0%, 67.8%, 14.1%, 22%)
CIE-LAB	lab(50.40, 64.30, -29.26)
CIE-LCH	lch(50.40, 70.64, 335.53°)
OKLab	oklab(59.94% 0.1892 -0.0794)
OKLCH	oklch(59.94% 0.205 337.2)
XYZ	xyz(32.7378, 18.7521, 40.4155)
Luminance	0.1875 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C740AB #40C75C

analogous

#9F40C7 #C740AB #C74068

triadic

#C740AB #ABC740 #40ABC7

tetradic

#C740AB #C79F40 #40C75C #4068C7

square

#C740AB #C79F40 #40C75C #4068C7

split-complementary

#C740AB #68C740 #40C79F

monochromatic

#6D205D #9C2E85 #C740AB #D56FC0 #E39FD5

Accessibility & contrast

On white

4.42

#C740AB on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.75

#C740AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C740AB

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C740AB	#FFFFFF	#000000	##000000
##C740AB	1.00	4.42	4.75	4.75
#FFFFFF	4.42	1.00	21.00	21.00
#000000	4.75	21.00	1.00	1.00
##000000	4.75	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#446BAE

Deuteranopia (green-blind)

#707FA8

Tritanopia (blue-blind)

#D14770

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #c740ab;
/* rgb */ color: rgb(199, 64, 171);
/* oklch */ color: oklch(59.9% 0.205 337.2);

Tailwind

colors: {
  custom: {
    50: '#dc7fc4',
    500: '#c740ab',
    950: '#000000',
  },
}

SCSS

$custom: #c740ab;
$custom-light: #dc7fc4;
$custom-dark: #000000;

JSON

{
  "hex": "#c740ab",
  "rgb": {
    "r": 199,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 312.444,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59937,
    "c": 0.20519,
    "h": 337.2
  },
  "luminance": 0.18749
}

Semantic roles & 50–950 ramp

primary

#C740AB

secondary

#94CFA0

accent

#DE694A

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #C740AB

Body copy rendered with the generated semantic roles for this colour.

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