#C73B34#C73B34
#C73B34 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.8% C 0.178 H 27.4°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).
Color values
| HEX | #C73B34 |
|---|---|
| RGB | rgb(199, 59, 52) |
| HSL | hsl(3, 59%, 49%) |
| HSV | hsv(3, 74%, 78%) |
| CMYK | cmyk(0%, 70.4%, 73.9%, 22%) |
| CIE-LAB | lab(46.34, 54.78, 36.40) |
| CIE-LCH | lch(46.34, 65.77, 33.60°) |
| OKLab | oklab(55.85% 0.1581 0.0819) |
| OKLCH | oklch(55.85% 0.178 27.4) |
| XYZ | xyz(25.7399, 15.5218, 4.8888) |
| Luminance | 0.1552 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 2.72
Dull Red
#BB3F3F
ΔE00 3.85
Crimson
#DC143C
ΔE00 6.30
Cherry (survey)
#CF0234
ΔE00 6.30
Dark Coral
#CF524E
ΔE00 6.31
Faded Red
#D3494E
ΔE00 6.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73B34 #34C0C7
analogous
#C73477 #C73B34 #C78534
triadic
#C73B34 #34C73B #3B34C7
tetradic
#C73B34 #77C734 #34C0C7 #8534C7
square
#C73B34 #77C734 #34C0C7 #8534C7
split-complementary
#C73B34 #34C785 #3477C7
monochromatic
#661E1B #962D27 #C73B34 #D66862 #E39793
Accessibility & contrast
On white
5.12
#C73B34 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.10
#C73B34 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73B34
5.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73B34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73B34 | 1.00 | 5.12 | 4.10 | 5.12 |
| #FFFFFF | 5.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#635A32
Deuteranopia (green-blind)
#86792F
Tritanopia (blue-blind)
#DB033B
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #c73b34; /* rgb */ color: rgb(199, 59, 52); /* oklch */ color: oklch(55.8% 0.178 27.4);
Tailwind
colors: {
custom: {
50: '#e17a6c',
500: '#c73b34',
950: '#000000',
},
}SCSS
$custom: #c73b34; $custom-light: #e17a6c; $custom-dark: #000000;
JSON
{
"hex": "#c73b34",
"rgb": {
"r": 199,
"g": 59,
"b": 52
},
"hsl": {
"h": 2.857,
"s": 58.566,
"l": 49.216
},
"oklch": {
"l": 0.55848,
"c": 0.17799,
"h": 27.4
},
"luminance": 0.15518
}Semantic roles & 50–950 ramp
primary
#C73B34
secondary
#89CACE
accent
#DAE246
background
#FFF7F6
surface
#FEEEEB
border
#D6C9C6
text
#170A07
muted
#857C7A