#C73996#C73996

#C73996 is a mid, highly saturated pink. Relative luminance 0.173; OKLCH L 58.3% C 0.200 H 344.9°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#C73996
RGB	rgb(199, 57, 150)
HSL	hsl(321, 56%, 50%)
HSV	hsv(321, 71%, 78%)
CMYK	cmyk(0%, 71.4%, 24.6%, 22%)
CIE-LAB	lab(48.60, 63.94, -19.58)
CIE-LCH	lch(48.60, 66.87, 342.97°)
OKLab	oklab(58.34% 0.1933 -0.0521)
OKLCH	oklch(58.34% 0.2 344.9)
XYZ	xyz(30.5226, 17.2736, 30.5750)
Luminance	0.1727 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73996 #39C76A

analogous

#B139C7 #C73996 #C7394F

triadic

#C73996 #96C739 #3996C7

tetradic

#C73996 #C7B139 #39C76A #394FC7

square

#C73996 #C7B139 #39C76A #394FC7

split-complementary

#C73996 #4FC739 #39C7B1

monochromatic

#681D4E #982B72 #C73996 #D469AF #E298C9

Accessibility & contrast

On white

4.71

#C73996 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#C73996 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73996

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73996	#FFFFFF	#000000	##FFFFFF
##C73996	1.00	4.71	4.45	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6499

Deuteranopia (green-blind)

#747C93

Tritanopia (blue-blind)

#D43763

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #c73996;
/* rgb */ color: rgb(199, 57, 150);
/* oklch */ color: oklch(58.3% 0.200 344.9);

Tailwind

colors: {
  custom: {
    50: '#dc7bb5',
    500: '#c73996',
    950: '#000000',
  },
}

SCSS

$custom: #c73996;
$custom-light: #dc7bb5;
$custom-dark: #000000;

JSON

{
  "hex": "#c73996",
  "rgb": {
    "r": 199,
    "g": 57,
    "b": 150
  },
  "hsl": {
    "h": 320.704,
    "s": 55.906,
    "l": 50.196
  },
  "oklch": {
    "l": 0.5834,
    "c": 0.2002,
    "h": 344.9
  },
  "luminance": 0.1727
}

Semantic roles & 50–950 ramp

primary

#C73996

secondary

#8ECEA4

accent

#DF7D49

background

#FEF8FB

surface

#FCEFF6

border

#D5CAD0

text

#160A11

muted

#847C80

Preview Lab

Preview with #C73996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →