#C73990#C73990

#C73990 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 58.1% C 0.197 H 347.3°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#C73990
RGB	rgb(199, 57, 144)
HSL	hsl(323, 56%, 50%)
HSV	hsv(323, 71%, 78%)
CMYK	cmyk(0%, 71.4%, 27.6%, 22%)
CIE-LAB	lab(48.37, 63.18, -16.35)
CIE-LCH	lch(48.37, 65.26, 345.49°)
OKLab	oklab(58.09% 0.192 -0.0431)
OKLCH	oklch(58.09% 0.197 347.3)
XYZ	xyz(30.0517, 17.0853, 28.0953)
Luminance	0.1708 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73990 #39C770

analogous

#B739C7 #C73990 #C73949

triadic

#C73990 #90C739 #3990C7

tetradic

#C73990 #C7B739 #39C770 #3949C7

square

#C73990 #C7B739 #39C770 #3949C7

split-complementary

#C73990 #49C739 #39C7B7

monochromatic

#681D4B #982B6E #C73990 #D469AB #E298C5

Accessibility & contrast

On white

4.76

#C73990 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#C73990 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73990

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73990	#FFFFFF	#000000	##FFFFFF
##C73990	1.00	4.76	4.42	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C6392

Deuteranopia (green-blind)

#767C8D

Tritanopia (blue-blind)

#D53460

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #c73990;
/* rgb */ color: rgb(199, 57, 144);
/* oklch */ color: oklch(58.1% 0.197 347.3);

Tailwind

colors: {
  custom: {
    50: '#dc7bb0',
    500: '#c73990',
    950: '#000000',
  },
}

SCSS

$custom: #c73990;
$custom-light: #dc7bb0;
$custom-dark: #000000;

JSON

{
  "hex": "#c73990",
  "rgb": {
    "r": 199,
    "g": 57,
    "b": 144
  },
  "hsl": {
    "h": 323.239,
    "s": 55.906,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58091,
    "c": 0.19679,
    "h": 347.3
  },
  "luminance": 0.17082
}

Semantic roles & 50–950 ramp

primary

#C73990

secondary

#8ECEA7

accent

#DF8349

background

#FEF8FA

surface

#FCEFF4

border

#D5CACE

text

#160A10

muted

#847C7F

Preview Lab

Preview with #C73990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →