#C73944#C73944

#C73944 is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.9% C 0.178 H 21.0°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#C73944
RGB	rgb(199, 57, 68)
HSL	hsl(355, 56%, 50%)
HSV	hsv(355, 71%, 78%)
CMYK	cmyk(0%, 71.4%, 65.8%, 22%)
CIE-LAB	lab(46.30, 56.31, 26.97)
CIE-LCH	lch(46.30, 62.43, 25.59°)
OKLab	oklab(55.89% 0.1662 0.0638)
OKLCH	oklch(55.89% 0.178 21)
XYZ	xyz(26.0625, 15.4895, 7.0852)
Luminance	0.1549 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73944 #39C7BC

analogous

#C7398B #C73944 #C77539

triadic

#C73944 #44C739 #3944C7

tetradic

#C73944 #8BC739 #39C7BC #7539C7

square

#C73944 #8BC739 #39C7BC #7539C7

split-complementary

#C73944 #39C775 #398BC7

monochromatic

#681D23 #982B33 #C73944 #D46971 #E2989E

Accessibility & contrast

On white

5.13

#C73944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#C73944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73944

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73944	#FFFFFF	#000000	##FFFFFF
##C73944	1.00	5.13	4.10	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605A43

Deuteranopia (green-blind)

#847940

Tritanopia (blue-blind)

#DA063E

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #c73944;
/* rgb */ color: rgb(199, 57, 68);
/* oklch */ color: oklch(55.9% 0.178 21.0);

Tailwind

colors: {
  custom: {
    50: '#e07977',
    500: '#c73944',
    950: '#000000',
  },
}

SCSS

$custom: #c73944;
$custom-light: #e07977;
$custom-dark: #000000;

JSON

{
  "hex": "#c73944",
  "rgb": {
    "r": 199,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 355.352,
    "s": 55.906,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55888,
    "c": 0.17805,
    "h": 21
  },
  "luminance": 0.15486
}

Semantic roles & 50–950 ramp

primary

#C73944

secondary

#8ECEC9

accent

#DFD449

background

#FEF7F7

surface

#FDEEED

border

#D5C9C8

text

#170A08

muted

#857C7B

Preview Lab

Preview with #C73944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →