#C73791#C73791

#C73791 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 58.0% C 0.200 H 346.8°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#C73791
RGB	rgb(199, 55, 145)
HSL	hsl(323, 57%, 50%)
HSV	hsv(323, 72%, 78%)
CMYK	cmyk(0%, 72.4%, 27.1%, 22%)
CIE-LAB	lab(48.16, 63.99, -17.26)
CIE-LCH	lch(48.16, 66.28, 344.90°)
OKLab	oklab(57.95% 0.1944 -0.0456)
OKLCH	oklch(57.95% 0.2 346.8)
XYZ	xyz(30.0316, 16.9221, 28.4673)
Luminance	0.1692 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73791 #37C76D

analogous

#B537C7 #C73791 #C73749

triadic

#C73791 #91C737 #3791C7

tetradic

#C73791 #C7B537 #37C76D #3749C7

square

#C73791 #C7B537 #37C76D #3749C7

split-complementary

#C73791 #49C737 #37C7B5

monochromatic

#671C4B #972A6E #C73791 #D566AB #E296C6

Accessibility & contrast

On white

4.79

#C73791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#C73791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73791

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73791	#FFFFFF	#000000	##FFFFFF
##C73791	1.00	4.79	4.38	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6393

Deuteranopia (green-blind)

#757B8E

Tritanopia (blue-blind)

#D5335F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #c73791;
/* rgb */ color: rgb(199, 55, 145);
/* oklch */ color: oklch(58.0% 0.200 346.8);

Tailwind

colors: {
  custom: {
    50: '#dc7ab1',
    500: '#c73791',
    950: '#000000',
  },
}

SCSS

$custom: #c73791;
$custom-light: #dc7ab1;
$custom-dark: #000000;

JSON

{
  "hex": "#c73791",
  "rgb": {
    "r": 199,
    "g": 55,
    "b": 145
  },
  "hsl": {
    "h": 322.5,
    "s": 56.693,
    "l": 49.804
  },
  "oklch": {
    "l": 0.57953,
    "c": 0.19964,
    "h": 346.8
  },
  "luminance": 0.16919
}

Semantic roles & 50–950 ramp

primary

#C73791

secondary

#8CCDA5

accent

#E08148

background

#FEF7FA

surface

#FCEEF5

border

#D5C9CF

text

#160A10

muted

#847C7F

Preview Lab

Preview with #C73791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →