#C73790#C73790

#C73790 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.9% C 0.199 H 347.2°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#C73790
RGB	rgb(199, 55, 144)
HSL	hsl(323, 57%, 50%)
HSV	hsv(323, 72%, 78%)
CMYK	cmyk(0%, 72.4%, 27.6%, 22%)
CIE-LAB	lab(48.12, 63.87, -16.72)
CIE-LCH	lch(48.12, 66.02, 345.33°)
OKLab	oklab(57.91% 0.1941 -0.0441)
OKLCH	oklch(57.91% 0.199 347.2)
XYZ	xyz(29.9548, 16.8914, 28.0630)
Luminance	0.1689 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73790 #37C76E

analogous

#B637C7 #C73790 #C73748

triadic

#C73790 #90C737 #3790C7

tetradic

#C73790 #C7B637 #37C76E #3748C7

square

#C73790 #C7B637 #37C76E #3748C7

split-complementary

#C73790 #48C737 #37C7B6

monochromatic

#671C4B #972A6D #C73790 #D566AB #E296C5

Accessibility & contrast

On white

4.80

#C73790 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#C73790 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73790

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73790	#FFFFFF	#000000	##FFFFFF
##C73790	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B6292

Deuteranopia (green-blind)

#757B8D

Tritanopia (blue-blind)

#D5325F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #c73790;
/* rgb */ color: rgb(199, 55, 144);
/* oklch */ color: oklch(57.9% 0.199 347.2);

Tailwind

colors: {
  custom: {
    50: '#dc7ab0',
    500: '#c73790',
    950: '#000000',
  },
}

SCSS

$custom: #c73790;
$custom-light: #dc7ab0;
$custom-dark: #000000;

JSON

{
  "hex": "#c73790",
  "rgb": {
    "r": 199,
    "g": 55,
    "b": 144
  },
  "hsl": {
    "h": 322.917,
    "s": 56.693,
    "l": 49.804
  },
  "oklch": {
    "l": 0.57912,
    "c": 0.19909,
    "h": 347.2
  },
  "luminance": 0.16888
}

Semantic roles & 50–950 ramp

primary

#C73790

secondary

#8CCDA5

accent

#E08248

background

#FEF7FA

surface

#FCEEF4

border

#D5C9CE

text

#160A10

muted

#847C7F

Preview Lab

Preview with #C73790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →