#C73739#C73739
#C73739 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.5% C 0.181 H 24.6°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).
Color values
| HEX | #C73739 |
|---|---|
| RGB | rgb(199, 55, 57) |
| HSL | hsl(359, 57%, 50%) |
| HSV | hsv(359, 72%, 78%) |
| CMYK | cmyk(0%, 72.4%, 71.4%, 22%) |
| CIE-LAB | lab(45.87, 56.47, 32.98) |
| CIE-LCH | lch(45.87, 65.39, 30.28°) |
| OKLab | oklab(55.52% 0.1644 0.0754) |
| OKLCH | oklch(55.52% 0.181 24.6) |
| XYZ | xyz(25.6608, 15.1738, 5.4478) |
| Luminance | 0.1517 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 1.84
Dull Red
#BB3F3F
ΔE00 2.51
Cherry (survey)
#CF0234
ΔE00 4.50
Crimson
#DC143C
ΔE00 4.62
Cardinal
#C41E3A
ΔE00 4.86
Dusty Red
#B9484E
ΔE00 5.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73739 #37C7C5
analogous
#C73781 #C73739 #C77D37
triadic
#C73739 #39C737 #3739C7
tetradic
#C73739 #81C737 #37C7C5 #7D37C7
square
#C73739 #81C737 #37C7C5 #7D37C7
split-complementary
#C73739 #37C77D #3781C7
monochromatic
#671C1E #972A2B #C73739 #D56668 #E29697
Accessibility & contrast
On white
5.21
#C73739 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.03
#C73739 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73739
5.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73739 | 1.00 | 5.21 | 4.03 | 5.21 |
| #FFFFFF | 5.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#615938
Deuteranopia (green-blind)
#857834
Tritanopia (blue-blind)
#DB0039
Achromatopsia (no color)
#6D6D6D
Design tokens & code
CSS
--color: #c73739; /* rgb */ color: rgb(199, 55, 57); /* oklch */ color: oklch(55.5% 0.181 24.6);
Tailwind
colors: {
custom: {
50: '#e0786f',
500: '#c73739',
950: '#000000',
},
}SCSS
$custom: #c73739; $custom-light: #e0786f; $custom-dark: #000000;
JSON
{
"hex": "#c73739",
"rgb": {
"r": 199,
"g": 55,
"b": 57
},
"hsl": {
"h": 359.167,
"s": 56.693,
"l": 49.804
},
"oklch": {
"l": 0.55518,
"c": 0.18091,
"h": 24.6
},
"luminance": 0.1517
}Semantic roles & 50–950 ramp
primary
#C73739
secondary
#8CCDCD
accent
#E0DE48
background
#FFF7F6
surface
#FEEEEC
border
#D6C9C7
text
#170A07
muted
#857C7A