#C73696#C73696

#C73696 is a mid, highly saturated pink. Relative luminance 0.170; OKLCH L 58.1% C 0.204 H 344.7°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#C73696
RGB	rgb(199, 54, 150)
HSL	hsl(320, 57%, 50%)
HSV	hsv(320, 73%, 78%)
CMYK	cmyk(0%, 72.9%, 24.6%, 22%)
CIE-LAB	lab(48.24, 64.95, -20.14)
CIE-LCH	lch(48.24, 68.00, 342.78°)
OKLab	oklab(58.08% 0.1964 -0.0536)
OKLCH	oklch(58.08% 0.204 344.7)
XYZ	xyz(30.3786, 16.9857, 30.5270)
Luminance	0.1698 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C73696 #36C767

analogous

#B036C7 #C73696 #C7364E

triadic

#C73696 #96C736 #3696C7

tetradic

#C73696 #C7B036 #36C767 #364EC7

square

#C73696 #C7B036 #36C767 #364EC7

split-complementary

#C73696 #4EC736 #36C7B0

monochromatic

#671C4D #972972 #C73696 #D565AF #E295C8

Accessibility & contrast

On white

4.78

#C73696 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#C73696 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #C73696

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C73696	#FFFFFF	#000000	##FFFFFF
##C73696	1.00	4.78	4.40	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#476399

Deuteranopia (green-blind)

#737B93

Tritanopia (blue-blind)

#D43462

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #c73696;
/* rgb */ color: rgb(199, 54, 150);
/* oklch */ color: oklch(58.1% 0.204 344.7);

Tailwind

colors: {
  custom: {
    50: '#dc7ab5',
    500: '#c73696',
    950: '#000000',
  },
}

SCSS

$custom: #c73696;
$custom-light: #dc7ab5;
$custom-dark: #000000;

JSON

{
  "hex": "#c73696",
  "rgb": {
    "r": 199,
    "g": 54,
    "b": 150
  },
  "hsl": {
    "h": 320.276,
    "s": 57.312,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58077,
    "c": 0.20362,
    "h": 344.7
  },
  "luminance": 0.16982
}

Semantic roles & 50–950 ramp

primary

#C73696

secondary

#8BCEA2

accent

#E17B47

background

#FEF7FB

surface

#FCEEF6

border

#D5C9D0

text

#160A11

muted

#847C80

Preview Lab

Preview with #C73696

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →