#C73678#C73678
#C73678 is a mid, vivid pink. Relative luminance 0.161; OKLCH L 56.9% C 0.189 H 357.3°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).
Color values
| HEX | #C73678 |
|---|---|
| RGB | rgb(199, 54, 120) |
| HSL | hsl(333, 57%, 50%) |
| HSV | hsv(333, 73%, 78%) |
| CMYK | cmyk(0%, 72.9%, 39.7%, 22%) |
| CIE-LAB | lab(47.16, 61.51, -3.63) |
| CIE-LCH | lch(47.16, 61.61, 356.62°) |
| OKLab | oklab(56.93% 0.1888 -0.0088) |
| OKLCH | oklch(56.93% 0.189 357.3) |
| XYZ | xyz(28.2645, 16.1400, 19.3926) |
| Luminance | 0.1614 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Dark Pink
#CB416B
ΔE00 5.37
Mediumvioletred
#C71585
ΔE00 5.49
Deep Pink
#CB0162
ΔE00 5.52
Dark Hot Pink
#D90166
ΔE00 5.54
Magenta (survey)
#C20078
ΔE00 5.65
Darkish Pink
#DA467D
ΔE00 6.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73678 #36C785
analogous
#C736C0 #C73678 #C73D36
triadic
#C73678 #78C736 #3678C7
tetradic
#C73678 #C0C736 #36C785 #3D36C7
square
#C73678 #C0C736 #36C785 #3D36C7
split-complementary
#C73678 #36C73D #36C0C7
monochromatic
#671C3E #97295B #C73678 #D56598 #E295B8
Accessibility & contrast
On white
4.97
#C73678 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.23
#C73678 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73678
4.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73678 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73678 | 1.00 | 4.97 | 4.23 | 4.97 |
| #FFFFFF | 4.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.23 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#535E7A
Deuteranopia (green-blind)
#7B7A75
Tritanopia (blue-blind)
#D72452
Achromatopsia (no color)
#707070
Design tokens & code
CSS
--color: #c73678; /* rgb */ color: rgb(199, 54, 120); /* oklch */ color: oklch(56.9% 0.189 357.3);
Tailwind
colors: {
custom: {
50: '#dd799e',
500: '#c73678',
950: '#000000',
},
}SCSS
$custom: #c73678; $custom-light: #dd799e; $custom-dark: #000000;
JSON
{
"hex": "#c73678",
"rgb": {
"r": 199,
"g": 54,
"b": 120
},
"hsl": {
"h": 332.69,
"s": 57.312,
"l": 49.608
},
"oklch": {
"l": 0.56929,
"c": 0.18898,
"h": 357.3
},
"luminance": 0.16137
}Semantic roles & 50–950 ramp
primary
#C73678
secondary
#8BCEAF
accent
#E19B47
background
#FEF7F9
surface
#FCEEF2
border
#D5C9CC
text
#160A0E
muted
#847C7E