#C73639#C73639
#C73639 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.4% C 0.182 H 24.4°. Best body text is #FFFFFF at 5.23:1 contrast (WCAG AA passes).
Color values
| HEX | #C73639 |
|---|---|
| RGB | rgb(199, 54, 57) |
| HSL | hsl(359, 57%, 50%) |
| HSV | hsv(359, 73%, 78%) |
| CMYK | cmyk(0%, 72.9%, 71.4%, 22%) |
| CIE-LAB | lab(45.74, 56.83, 32.83) |
| CIE-LCH | lch(45.74, 65.63, 30.01°) |
| OKLab | oklab(55.42% 0.1656 0.0751) |
| OKLCH | oklch(55.42% 0.182 24.4) |
| XYZ | xyz(25.6138, 15.0797, 5.4321) |
| Luminance | 0.1508 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 1.96
Dull Red
#BB3F3F
ΔE00 2.48
Cherry (survey)
#CF0234
ΔE00 4.30
Crimson
#DC143C
ΔE00 4.49
Cardinal
#C41E3A
ΔE00 4.64
Dusty Red
#B9484E
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73639 #36C7C4
analogous
#C73681 #C73639 #C77C36
triadic
#C73639 #39C736 #3639C7
tetradic
#C73639 #81C736 #36C7C4 #7C36C7
square
#C73639 #81C736 #36C7C4 #7C36C7
split-complementary
#C73639 #36C77C #3681C7
monochromatic
#671C1D #97292B #C73639 #D56567 #E29597
Accessibility & contrast
On white
5.23
#C73639 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.02
#C73639 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73639
5.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73639 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73639 | 1.00 | 5.23 | 4.02 | 5.23 |
| #FFFFFF | 5.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605838
Deuteranopia (green-blind)
#847834
Tritanopia (blue-blind)
#DB0039
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #c73639; /* rgb */ color: rgb(199, 54, 57); /* oklch */ color: oklch(55.4% 0.182 24.4);
Tailwind
colors: {
custom: {
50: '#e0786f',
500: '#c73639',
950: '#000000',
},
}SCSS
$custom: #c73639; $custom-light: #e0786f; $custom-dark: #000000;
JSON
{
"hex": "#c73639",
"rgb": {
"r": 199,
"g": 54,
"b": 57
},
"hsl": {
"h": 358.759,
"s": 57.312,
"l": 49.608
},
"oklch": {
"l": 0.55422,
"c": 0.1818,
"h": 24.4
},
"luminance": 0.15076
}Semantic roles & 50–950 ramp
primary
#C73639
secondary
#8BCECC
accent
#E1DD47
background
#FFF7F6
surface
#FEEEEC
border
#D6C9C7
text
#170A07
muted
#857C7A