#C73539#C73539
#C73539 is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.3% C 0.183 H 24.2°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).
Color values
| HEX | #C73539 |
|---|---|
| RGB | rgb(199, 53, 57) |
| HSL | hsl(358, 58%, 49%) |
| HSV | hsv(358, 73%, 78%) |
| CMYK | cmyk(0%, 73.4%, 71.4%, 22%) |
| CIE-LAB | lab(45.62, 57.17, 32.68) |
| CIE-LCH | lch(45.62, 65.86, 29.75°) |
| OKLab | oklab(55.33% 0.1667 0.0748) |
| OKLCH | oklch(55.33% 0.183 24.2) |
| XYZ | xyz(25.5677, 14.9876, 5.4167) |
| Luminance | 0.1498 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 2.10
Dull Red
#BB3F3F
ΔE00 2.47
Cherry (survey)
#CF0234
ΔE00 4.10
Crimson
#DC143C
ΔE00 4.37
Cardinal
#C41E3A
ΔE00 4.43
Dusty Red
#B9484E
ΔE00 5.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73539 #35C7C3
analogous
#C73582 #C73539 #C77A35
triadic
#C73539 #39C735 #3539C7
tetradic
#C73539 #82C735 #35C7C3 #7A35C7
square
#C73539 #82C735 #35C7C3 #7A35C7
split-complementary
#C73539 #35C77A #3582C7
monochromatic
#661B1D #97282B #C73539 #D66467 #E29496
Accessibility & contrast
On white
5.25
#C73539 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.00
#C73539 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73539
5.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73539 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73539 | 1.00 | 5.25 | 4.00 | 5.25 |
| #FFFFFF | 5.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605838
Deuteranopia (green-blind)
#847734
Tritanopia (blue-blind)
#DB0038
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #c73539; /* rgb */ color: rgb(199, 53, 57); /* oklch */ color: oklch(55.3% 0.183 24.2);
Tailwind
colors: {
custom: {
50: '#e0776f',
500: '#c73539',
950: '#000000',
},
}SCSS
$custom: #c73539; $custom-light: #e0776f; $custom-dark: #000000;
JSON
{
"hex": "#c73539",
"rgb": {
"r": 199,
"g": 53,
"b": 57
},
"hsl": {
"h": 358.356,
"s": 57.937,
"l": 49.412
},
"oklch": {
"l": 0.55329,
"c": 0.18267,
"h": 24.2
},
"luminance": 0.14984
}Semantic roles & 50–950 ramp
primary
#C73539
secondary
#8ACECC
accent
#E1DD47
background
#FFF7F6
surface
#FEEEEC
border
#D6C9C7
text
#170907
muted
#857B7A