#C73034#C73034
#C73034 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.8% C 0.187 H 24.7°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).
Color values
| HEX | #C73034 |
|---|---|
| RGB | rgb(199, 48, 52) |
| HSL | hsl(358, 61%, 48%) |
| HSV | hsv(358, 76%, 78%) |
| CMYK | cmyk(0%, 75.9%, 73.9%, 22%) |
| CIE-LAB | lab(44.95, 58.62, 34.83) |
| CIE-LCH | lch(44.95, 68.19, 30.72°) |
| OKLab | oklab(54.81% 0.1702 0.0784) |
| OKLCH | oklch(54.81% 0.187 24.7) |
| XYZ | xyz(25.2329, 14.5079, 4.7198) |
| Luminance | 0.1450 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 2.94
Dull Red
#BB3F3F
ΔE00 3.09
Cherry (survey)
#CF0234
ΔE00 3.99
Cardinal
#C41E3A
ΔE00 4.58
Crimson
#DC143C
ΔE00 4.75
Lipstick Red
#C0022F
ΔE00 5.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#C73034 #30C7C3
analogous
#C7307F #C73034 #C77830
triadic
#C73034 #34C730 #3034C7
tetradic
#C73034 #7FC730 #30C7C3 #7830C7
square
#C73034 #7FC730 #30C7C3 #7830C7
split-complementary
#C73034 #30C778 #307FC7
monochromatic
#64181A #962427 #C73034 #D85C60 #E48E90
Accessibility & contrast
On white
5.38
#C73034 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.90
#C73034 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #C73034
5.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##C73034 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##C73034 | 1.00 | 5.38 | 3.90 | 5.38 |
| #FFFFFF | 5.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E5632
Deuteranopia (green-blind)
#83762E
Tritanopia (blue-blind)
#DB0033
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #c73034; /* rgb */ color: rgb(199, 48, 52); /* oklch */ color: oklch(54.8% 0.187 24.7);
Tailwind
colors: {
custom: {
50: '#e1756c',
500: '#c73034',
950: '#000000',
},
}SCSS
$custom: #c73034; $custom-light: #e1756c; $custom-dark: #000000;
JSON
{
"hex": "#c73034",
"rgb": {
"r": 199,
"g": 48,
"b": 52
},
"hsl": {
"h": 358.411,
"s": 61.134,
"l": 48.431
},
"oklch": {
"l": 0.54813,
"c": 0.1874,
"h": 24.7
},
"luminance": 0.14504
}Semantic roles & 50–950 ramp
primary
#C73034
secondary
#85CECC
accent
#E4E044
background
#FFF7F6
surface
#FEEEEB
border
#D6C9C6
text
#170907
muted
#857B7A