#C440BD#C440BD

#C440BD is a mid, highly saturated purple. Relative luminance 0.191; OKLCH L 60.4% C 0.217 H 330.1°. Best body text is #000000 at 4.82:1 contrast (WCAG AA passes).

Color values

HEX	#C440BD
RGB	rgb(196, 64, 189)
HSL	hsl(303, 53%, 51%)
HSV	hsv(303, 67%, 77%)
CMYK	cmyk(0%, 67.3%, 3.6%, 23.1%)
CIE-LAB	lab(50.78, 66.34, -39.20)
CIE-LCH	lch(50.78, 77.05, 329.42°)
OKLab	oklab(60.4% 0.1878 -0.108)
OKLCH	oklch(60.4% 0.217 330.1)
XYZ	xyz(33.7835, 19.0792, 50.0375)
Luminance	0.1908 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C440BD #40C447

analogous

#8940C4 #C440BD #C4407B

triadic

#C440BD #BDC440 #40BDC4

tetradic

#C440BD #C48940 #40C447 #407BC4

square

#C440BD #C48940 #40C447 #407BC4

split-complementary

#C440BD #7BC440 #40C489

monochromatic

#692065 #982F92 #C440BD #D26FCD #E19EDD

Accessibility & contrast

On white

4.36

#C440BD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.82

#C440BD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C440BD

4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C440BD	#FFFFFF	#000000	##000000
##C440BD	1.00	4.36	4.82	4.82
#FFFFFF	4.36	1.00	21.00	21.00
#000000	4.82	21.00	1.00	1.00
##000000	4.82	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#346DC1

Deuteranopia (green-blind)

#657FBA

Tritanopia (blue-blind)

#CB5079

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #c440bd;
/* rgb */ color: rgb(196, 64, 189);
/* oklch */ color: oklch(60.4% 0.217 330.1);

Tailwind

colors: {
  custom: {
    50: '#d980d1',
    500: '#c440bd',
    950: '#000000',
  },
}

SCSS

$custom: #c440bd;
$custom-light: #d980d1;
$custom-dark: #000000;

JSON

{
  "hex": "#c440bd",
  "rgb": {
    "r": 196,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 303.182,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.60403,
    "c": 0.21667,
    "h": 330.1
  },
  "luminance": 0.19077
}

Semantic roles & 50–950 ramp

primary

#C440BD

secondary

#93CD96

accent

#DC534C

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #C440BD

Body copy rendered with the generated semantic roles for this colour.

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