#C440AF#C440AF

#C440AF is a mid, highly saturated purple. Relative luminance 0.185; OKLCH L 59.7% C 0.206 H 334.9°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#C440AF
RGB	rgb(196, 64, 175)
HSL	hsl(310, 53%, 51%)
HSV	hsv(310, 67%, 77%)
CMYK	cmyk(0%, 67.3%, 10.7%, 23.1%)
CIE-LAB	lab(50.10, 64.15, -32.11)
CIE-LCH	lch(50.10, 71.73, 333.41°)
OKLab	oklab(59.69% 0.1867 -0.0876)
OKLCH	oklch(59.69% 0.206 334.9)
XYZ	xyz(32.3365, 18.5004, 42.4170)
Luminance	0.1850 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C440AF #40C455

analogous

#9740C4 #C440AF #C4406D

triadic

#C440AF #AFC440 #40AFC4

tetradic

#C440AF #C49740 #40C455 #406DC4

square

#C440AF #C49740 #40C455 #406DC4

split-complementary

#C440AF #6DC440 #40C497

monochromatic

#69205E #982F87 #C440AF #D26FC3 #E19ED6

Accessibility & contrast

On white

4.47

#C440AF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#C440AF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C440AF

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C440AF	#FFFFFF	#000000	##000000
##C440AF	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F6BB2

Deuteranopia (green-blind)

#6C7EAC

Tritanopia (blue-blind)

#CD4A72

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #c440af;
/* rgb */ color: rgb(196, 64, 175);
/* oklch */ color: oklch(59.7% 0.206 334.9);

Tailwind

colors: {
  custom: {
    50: '#d97fc7',
    500: '#c440af',
    950: '#000000',
  },
}

SCSS

$custom: #c440af;
$custom-light: #d97fc7;
$custom-dark: #000000;

JSON

{
  "hex": "#c440af",
  "rgb": {
    "r": 196,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 309.545,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.59687,
    "c": 0.20619,
    "h": 334.9
  },
  "luminance": 0.18498
}

Semantic roles & 50–950 ramp

primary

#C440AF

secondary

#93CD9C

accent

#DC634C

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #C440AF

Body copy rendered with the generated semantic roles for this colour.

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