#C440AD#C440AD

#C440AD is a mid, highly saturated pink. Relative luminance 0.184; OKLCH L 59.6% C 0.205 H 335.6°. Best body text is #000000 at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#C440AD
RGB	rgb(196, 64, 173)
HSL	hsl(310, 53%, 51%)
HSV	hsv(310, 67%, 77%)
CMYK	cmyk(0%, 67.3%, 11.7%, 23.1%)
CIE-LAB	lab(50.00, 63.85, -31.08)
CIE-LCH	lch(50.00, 71.01, 334.04°)
OKLab	oklab(59.59% 0.1864 -0.0847)
OKLCH	oklch(59.59% 0.205 335.6)
XYZ	xyz(32.1416, 18.4224, 41.3901)
Luminance	0.1842 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#C440AD #40C457

analogous

#9940C4 #C440AD #C4406B

triadic

#C440AD #ADC440 #40ADC4

tetradic

#C440AD #C49940 #40C457 #406BC4

square

#C440AD #C49940 #40C457 #406BC4

split-complementary

#C440AD #6BC440 #40C499

monochromatic

#69205C #982F86 #C440AD #D26FC1 #E19ED5

Accessibility & contrast

On white

4.48

#C440AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.68

#C440AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #C440AD

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##C440AD	#FFFFFF	#000000	##000000
##C440AD	1.00	4.48	4.68	4.68
#FFFFFF	4.48	1.00	21.00	21.00
#000000	4.68	21.00	1.00	1.00
##000000	4.68	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#416AB0

Deuteranopia (green-blind)

#6D7EAA

Tritanopia (blue-blind)

#CE4971

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #c440ad;
/* rgb */ color: rgb(196, 64, 173);
/* oklch */ color: oklch(59.6% 0.205 335.6);

Tailwind

colors: {
  custom: {
    50: '#d97fc6',
    500: '#c440ad',
    950: '#000000',
  },
}

SCSS

$custom: #c440ad;
$custom-light: #d97fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#c440ad",
  "rgb": {
    "r": 196,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 310.455,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.59589,
    "c": 0.20475,
    "h": 335.6
  },
  "luminance": 0.1842
}

Semantic roles & 50–950 ramp

primary

#C440AD

secondary

#93CD9D

accent

#DC654C

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #C440AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →