#BF4AAD#BF4AAD

#BF4AAD is a mid, vivid purple. Relative luminance 0.190; OKLCH L 59.9% C 0.188 H 334.2°. Best body text is #000000 at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BF4AAD
RGB	rgb(191, 74, 173)
HSL	hsl(309, 48%, 52%)
HSV	hsv(309, 61%, 75%)
CMYK	cmyk(0%, 61.3%, 9.4%, 25.1%)
CIE-LAB	lab(50.68, 58.52, -30.08)
CIE-LCH	lch(50.68, 65.80, 332.79°)
OKLab	oklab(59.93% 0.1694 -0.082)
OKLCH	oklch(59.93% 0.188 334.2)
XYZ	xyz(31.4776, 18.9935, 41.5353)
Luminance	0.1899 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BF4AAD #4ABF5C

analogous

#974ABF #BF4AAD #BF4A73

triadic

#BF4AAD #ADBF4A #4AADBF

tetradic

#BF4AAD #BF974A #4ABF5C #4A73BF

square

#BF4AAD #BF974A #4ABF5C #4A73BF

split-complementary

#BF4AAD #73BF4A #4ABF97

monochromatic

#69255F #973588 #BF4AAD #CF77C1 #DFA4D6

Accessibility & contrast

On white

4.38

#BF4AAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.80

#BF4AAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BF4AAD

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BF4AAD	#FFFFFF	#000000	##000000
##BF4AAD	1.00	4.38	4.80	4.80
#FFFFFF	4.38	1.00	21.00	21.00
#000000	4.80	21.00	1.00	1.00
##000000	4.80	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496EB0

Deuteranopia (green-blind)

#6E7FAA

Tritanopia (blue-blind)

#C75275

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bf4aad;
/* rgb */ color: rgb(191, 74, 173);
/* oklch */ color: oklch(59.9% 0.188 334.2);

Tailwind

colors: {
  custom: {
    50: '#d584c5',
    500: '#bf4aad',
    950: '#000000',
  },
}

SCSS

$custom: #bf4aad;
$custom-light: #d584c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bf4aad",
  "rgb": {
    "r": 191,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 309.231,
    "s": 47.755,
    "l": 51.961
  },
  "oklch": {
    "l": 0.59928,
    "c": 0.18816,
    "h": 334.2
  },
  "luminance": 0.18991
}

Semantic roles & 50–950 ramp

primary

#BF4AAD

secondary

#99CCA1

accent

#D76550

background

#FDF8FC

surface

#FBF0F8

border

#D4CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BF4AAD

Body copy rendered with the generated semantic roles for this colour.

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