#BF49AD#BF49AD

#BF49AD is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.8% C 0.190 H 334.1°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BF49AD
RGB	rgb(191, 73, 173)
HSL	hsl(309, 48%, 52%)
HSV	hsv(309, 62%, 75%)
CMYK	cmyk(0%, 61.8%, 9.4%, 25.1%)
CIE-LAB	lab(50.52, 58.95, -30.33)
CIE-LCH	lch(50.52, 66.29, 332.78°)
OKLab	oklab(59.82% 0.1706 -0.0827)
OKLCH	oklch(59.82% 0.19 334.1)
XYZ	xyz(31.4114, 18.8610, 41.5132)
Luminance	0.1886 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BF49AD #49BF5B

analogous

#9649BF #BF49AD #BF4972

triadic

#BF49AD #ADBF49 #49ADBF

tetradic

#BF49AD #BF9649 #49BF5B #4972BF

square

#BF49AD #BF9649 #49BF5B #4972BF

split-complementary

#BF49AD #72BF49 #49BF96

monochromatic

#69255E #963587 #BF49AD #CF76C1 #DFA4D6

Accessibility & contrast

On white

4.40

#BF49AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#BF49AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BF49AD

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BF49AD	#FFFFFF	#000000	##000000
##BF49AD	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476DB0

Deuteranopia (green-blind)

#6D7FAA

Tritanopia (blue-blind)

#C75174

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bf49ad;
/* rgb */ color: rgb(191, 73, 173);
/* oklch */ color: oklch(59.8% 0.190 334.1);

Tailwind

colors: {
  custom: {
    50: '#d583c5',
    500: '#bf49ad',
    950: '#000000',
  },
}

SCSS

$custom: #bf49ad;
$custom-light: #d583c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bf49ad",
  "rgb": {
    "r": 191,
    "g": 73,
    "b": 173
  },
  "hsl": {
    "h": 309.153,
    "s": 47.967,
    "l": 51.765
  },
  "oklch": {
    "l": 0.59815,
    "c": 0.18958,
    "h": 334.1
  },
  "luminance": 0.18859
}

Semantic roles & 50–950 ramp

primary

#BF49AD

secondary

#98CCA0

accent

#D86550

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BF49AD

Body copy rendered with the generated semantic roles for this colour.

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