#BF40AD#BF40AD

#BF40AD is a mid, highly saturated purple. Relative luminance 0.178; OKLCH L 58.9% C 0.202 H 334.0°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BF40AD
RGB	rgb(191, 64, 173)
HSL	hsl(309, 50%, 50%)
HSV	hsv(309, 66%, 75%)
CMYK	cmyk(0%, 66.5%, 9.4%, 25.1%)
CIE-LAB	lab(49.21, 62.60, -32.38)
CIE-LCH	lch(49.21, 70.48, 332.65°)
OKLab	oklab(58.86% 0.1813 -0.0885)
OKLCH	oklch(58.86% 0.202 334)
XYZ	xyz(30.8623, 17.7628, 41.3302)
Luminance	0.1776 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BF40AD #40BF52

analogous

#9240BF #BF40AD #BF406D

triadic

#BF40AD #ADBF40 #40ADBF

tetradic

#BF40AD #BF9240 #40BF52 #406DBF

square

#BF40AD #BF9240 #40BF52 #406DBF

split-complementary

#BF40AD #6DBF40 #40BF92

monochromatic

#63215A #913183 #BF40AD #CE6EC1 #DE9CD4

Accessibility & contrast

On white

4.61

#BF40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#BF40AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BF40AD

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BF40AD	#FFFFFF	#000000	##FFFFFF
##BF40AD	1.00	4.61	4.55	4.61
#FFFFFF	4.61	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E69B0

Deuteranopia (green-blind)

#697CAA

Tritanopia (blue-blind)

#C84A71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bf40ad;
/* rgb */ color: rgb(191, 64, 173);
/* oklch */ color: oklch(58.9% 0.202 334.0);

Tailwind

colors: {
  custom: {
    50: '#d67ec6',
    500: '#bf40ad',
    950: '#000000',
  },
}

SCSS

$custom: #bf40ad;
$custom-light: #d67ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bf40ad",
  "rgb": {
    "r": 191,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 308.504,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.58856,
    "c": 0.20173,
    "h": 334
  },
  "luminance": 0.1776
}

Semantic roles & 50–950 ramp

primary

#BF40AD

secondary

#91CA99

accent

#D9624E

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BF40AD

Body copy rendered with the generated semantic roles for this colour.

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