#BF394A#BF394A

#BF394A is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.170 H 17.8°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BF394A
RGB	rgb(191, 57, 74)
HSL	hsl(352, 54%, 49%)
HSV	hsv(352, 70%, 75%)
CMYK	cmyk(0%, 70.2%, 61.3%, 25.1%)
CIE-LAB	lab(44.94, 54.17, 21.30)
CIE-LCH	lch(44.94, 58.20, 21.46°)
OKLab	oklab(54.65% 0.1616 0.0517)
OKLCH	oklch(54.65% 0.17 17.8)
XYZ	xyz(24.1874, 14.5005, 8.0025)
Luminance	0.1450 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BF394A #39BFAE

analogous

#BF398D #BF394A #BF6B39

triadic

#BF394A #4ABF39 #394ABF

tetradic

#BF394A #8DBF39 #39BFAE #6B39BF

square

#BF394A #8DBF39 #39BFAE #6B39BF

split-complementary

#BF394A #39BF6B #398DBF

monochromatic

#611D25 #902B38 #BF394A #D16472 #DF939D

Accessibility & contrast

On white

5.39

#BF394A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BF394A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BF394A

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BF394A	#FFFFFF	#000000	##FFFFFF
##BF394A	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D584A

Deuteranopia (green-blind)

#7F7546

Tritanopia (blue-blind)

#D11540

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bf394a;
/* rgb */ color: rgb(191, 57, 74);
/* oklch */ color: oklch(54.6% 0.170 17.8);

Tailwind

colors: {
  custom: {
    50: '#d9787c',
    500: '#bf394a',
    950: '#000000',
  },
}

SCSS

$custom: #bf394a;
$custom-light: #d9787c;
$custom-dark: #000000;

JSON

{
  "hex": "#bf394a",
  "rgb": {
    "r": 191,
    "g": 57,
    "b": 74
  },
  "hsl": {
    "h": 352.388,
    "s": 54.032,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54645,
    "c": 0.16965,
    "h": 17.8
  },
  "luminance": 0.14497
}

Semantic roles & 50–950 ramp

primary

#BF394A

secondary

#8ACAC2

accent

#DDCB4A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BF394A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →