#BF37AD#BF37AD

#BF37AD is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 58.0% C 0.213 H 333.9°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BF37AD
RGB	rgb(191, 55, 173)
HSL	hsl(308, 55%, 48%)
HSV	hsv(308, 71%, 75%)
CMYK	cmyk(0%, 71.2%, 9.4%, 25.1%)
CIE-LAB	lab(48.04, 65.87, -34.21)
CIE-LCH	lch(48.04, 74.23, 332.56°)
OKLab	oklab(58.01% 0.1909 -0.0937)
OKLCH	oklch(58.01% 0.213 333.9)
XYZ	xyz(30.3951, 16.8284, 41.1744)
Luminance	0.1683 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BF37AD #37BF49

analogous

#8D37BF #BF37AD #BF3769

triadic

#BF37AD #ADBF37 #37ADBF

tetradic

#BF37AD #BF8D37 #37BF49 #3769BF

square

#BF37AD #BF8D37 #37BF49 #3769BF

split-complementary

#BF37AD #69BF37 #37BF8D

monochromatic

#601C57 #8F2982 #BF37AD #D262C3 #DF91D5

Accessibility & contrast

On white

4.81

#BF37AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BF37AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BF37AD

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BF37AD	#FFFFFF	#000000	##FFFFFF
##BF37AD	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3465B0

Deuteranopia (green-blind)

#6579AA

Tritanopia (blue-blind)

#C8436E

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bf37ad;
/* rgb */ color: rgb(191, 55, 173);
/* oklch */ color: oklch(58.0% 0.213 333.9);

Tailwind

colors: {
  custom: {
    50: '#d67ac6',
    500: '#bf37ad',
    950: '#000000',
  },
}

SCSS

$custom: #bf37ad;
$custom-light: #d67ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#bf37ad",
  "rgb": {
    "r": 191,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 307.941,
    "s": 55.285,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58013,
    "c": 0.21264,
    "h": 333.9
  },
  "luminance": 0.16826
}

Semantic roles & 50–950 ramp

primary

#BF37AD

secondary

#88CA90

accent

#DF5D49

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BF37AD

Body copy rendered with the generated semantic roles for this colour.

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