#BE43AD#BE43AD

#BE43AD is a mid, vivid purple. Relative luminance 0.180; OKLCH L 59.0% C 0.197 H 333.7°. Best body text is #000000 at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BE43AD
RGB	rgb(190, 67, 173)
HSL	hsl(308, 49%, 50%)
HSV	hsv(308, 65%, 75%)
CMYK	cmyk(0%, 64.7%, 8.9%, 25.5%)
CIE-LAB	lab(49.47, 61.17, -31.98)
CIE-LCH	lch(49.47, 69.02, 332.40°)
OKLab	oklab(59.02% 0.1768 -0.0874)
OKLCH	oklch(59.02% 0.197 333.7)
XYZ	xyz(30.7853, 17.9810, 41.3763)
Luminance	0.1798 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BE43AD #43BE54

analogous

#9243BE #BE43AD #BE436F

triadic

#BE43AD #ADBE43 #43ADBE

tetradic

#BE43AD #BE9243 #43BE54 #436FBE

square

#BE43AD #BE9243 #43BE54 #436FBE

split-complementary

#BE43AD #6FBE43 #43BE92

monochromatic

#64235B #913284 #BE43AD #CE70C1 #DD9ED5

Accessibility & contrast

On white

4.57

#BE43AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.60

#BE43AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BE43AD

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BE43AD	#FFFFFF	#000000	##000000
##BE43AD	1.00	4.57	4.60	4.60
#FFFFFF	4.57	1.00	21.00	21.00
#000000	4.60	21.00	1.00	1.00
##000000	4.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#406AB0

Deuteranopia (green-blind)

#697CAA

Tritanopia (blue-blind)

#C64D72

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #be43ad;
/* rgb */ color: rgb(190, 67, 173);
/* oklch */ color: oklch(59.0% 0.197 333.7);

Tailwind

colors: {
  custom: {
    50: '#d580c6',
    500: '#be43ad',
    950: '#000000',
  },
}

SCSS

$custom: #be43ad;
$custom-light: #d580c6;
$custom-dark: #000000;

JSON

{
  "hex": "#be43ad",
  "rgb": {
    "r": 190,
    "g": 67,
    "b": 173
  },
  "hsl": {
    "h": 308.293,
    "s": 48.617,
    "l": 50.392
  },
  "oklch": {
    "l": 0.59018,
    "c": 0.19721,
    "h": 333.7
  },
  "luminance": 0.17979
}

Semantic roles & 50–950 ramp

primary

#BE43AD

secondary

#93CA9B

accent

#D86250

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BE43AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →