#BE40AD#BE40AD

#BE40AD is a mid, highly saturated purple. Relative luminance 0.176; OKLCH L 58.7% C 0.201 H 333.7°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#BE40AD
RGB	rgb(190, 64, 173)
HSL	hsl(308, 50%, 50%)
HSV	hsv(308, 66%, 75%)
CMYK	cmyk(0%, 66.3%, 8.9%, 25.5%)
CIE-LAB	lab(49.05, 62.35, -32.64)
CIE-LCH	lch(49.05, 70.38, 332.36°)
OKLab	oklab(58.71% 0.1803 -0.0893)
OKLCH	oklch(58.71% 0.201 333.7)
XYZ	xyz(30.6116, 17.6335, 41.3184)
Luminance	0.1763 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BE40AD #40BE51

analogous

#9040BE #BE40AD #BE406E

triadic

#BE40AD #ADBE40 #40ADBE

tetradic

#BE40AD #BE9040 #40BE51 #406EBE

square

#BE40AD #BE9040 #40BE51 #406EBE

split-complementary

#BE40AD #6EBE40 #40BE90

monochromatic

#62215A #903183 #BE40AD #CE6DC1 #DD9BD4

Accessibility & contrast

On white

4.64

#BE40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#BE40AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BE40AD

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BE40AD	#FFFFFF	#000000	##FFFFFF
##BE40AD	1.00	4.64	4.53	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D69B0

Deuteranopia (green-blind)

#687BAA

Tritanopia (blue-blind)

#C64A71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #be40ad;
/* rgb */ color: rgb(190, 64, 173);
/* oklch */ color: oklch(58.7% 0.201 333.7);

Tailwind

colors: {
  custom: {
    50: '#d57ec6',
    500: '#be40ad',
    950: '#000000',
  },
}

SCSS

$custom: #be40ad;
$custom-light: #d57ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#be40ad",
  "rgb": {
    "r": 190,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 308.095,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.5871,
    "c": 0.20114,
    "h": 333.7
  },
  "luminance": 0.17631
}

Semantic roles & 50–950 ramp

primary

#BE40AD

secondary

#90C998

accent

#D9614F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BE40AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →