#BD77BB#BD77BB

#BD77BB is a light, vivid purple. Relative luminance 0.276; OKLCH L 66.6% C 0.125 H 327.9°. Best body text is #000000 at 6.52:1 contrast (WCAG AA passes).

Color values

HEX#BD77BB
RGBrgb(189, 119, 187)
HSLhsl(302, 35%, 60%)
HSVhsv(302, 37%, 74%)
CMYKcmyk(0%, 37%, 1.1%, 25.9%)
CIE-LABlab(59.53, 38.05, -24.50)
CIE-LCHlch(59.53, 45.26, 327.23°)
OKLaboklab(66.64% 0.106 -0.0666)
OKLCHoklch(66.64% 0.125 327.9)
XYZxyz(36.5521, 27.6019, 50.4064)
Luminance0.2760 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD77BB #77BD79
analogous
#9C77BD #BD77BB #BD7798
triadic
#BD77BB #BBBD77 #77BBBD
tetradic
#BD77BB #BD9C77 #77BD79 #7798BD
square
#BD77BB #BD9C77 #77BD79 #7798BD
split-complementary
#BD77BB #98BD77 #77BD9C
monochromatic
#7D3D7B #A651A4 #BD77BB #D1A0D0 #E5C9E4

Accessibility & contrast

On white

3.22
#BD77BB on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

6.52
#BD77BB on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD77BB
6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD77BB#FFFFFF#000000##000000
##BD77BB1.003.226.526.52
#FFFFFF3.221.0021.0021.00
#0000006.5221.001.001.00
##0000006.5221.001.001.00

Color blindness preview

Protanopia (red-blind)
#738ABE
Deuteranopia (green-blind)
#8493B9
Tritanopia (blue-blind)
#C17D90
Achromatopsia (no color)
#8F8F8F

Design tokens & code

CSS
--color: #bd77bb;
/* rgb */ color: rgb(189, 119, 187);
/* oklch */ color: oklch(66.6% 0.125 327.9);
Tailwind
colors: {
  custom: {
    50: '#d29fcf',
    500: '#bd77bb',
    950: '#000000',
  },
}
SCSS
$custom: #bd77bb;
$custom-light: #d29fcf;
$custom-dark: #000000;
JSON
{
  "hex": "#bd77bb",
  "rgb": {
    "r": 189,
    "g": 119,
    "b": 187
  },
  "hsl": {
    "h": 301.714,
    "s": 34.653,
    "l": 60.392
  },
  "oklch": {
    "l": 0.66638,
    "c": 0.12514,
    "h": 327.9
  },
  "luminance": 0.276
}

Semantic roles & 50–950 ramp

primary
#BD77BB
secondary
#BBD5BB
accent
#AD3B38
background
#FDF9FC
surface
#FAF2F9
border
#D3CCD2
text
#140F14
muted
#837E82

Preview Lab

Preview with #BD77BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD77BB Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva