#BD7380#BD7380

#BD7380 is a light, moderate red. Relative luminance 0.246; OKLCH L 63.9% C 0.094 H 8.7°. Best body text is #000000 at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD7380
RGB	rgb(189, 115, 128)
HSL	hsl(349, 36%, 60%)
HSV	hsv(349, 39%, 74%)
CMYK	cmyk(0%, 39.2%, 32.3%, 25.9%)
CIE-LAB	lab(56.72, 30.76, 5.35)
CIE-LCH	lch(56.72, 31.22, 9.86°)
OKLab	oklab(63.88% 0.0933 0.0143)
OKLCH	oklch(63.88% 0.094 8.7)
XYZ	xyz(31.0144, 24.6411, 23.5406)
Luminance	0.2464 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD7380 #73BDB0

analogous

#BD73A5 #BD7380 #BD8B73

triadic

#BD7380 #80BD73 #7380BD

tetradic

#BD7380 #A5BD73 #73BDB0 #8B73BD

square

#BD7380 #A5BD73 #73BDB0 #8B73BD

split-complementary

#BD7380 #73BD8B #73A5BD

monochromatic

#7B3A46 #A54E5D #BD7380 #D19DA6 #E4C6CB

Accessibility & contrast

On white

3.54

#BD7380 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.93

#BD7380 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD7380

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD7380	#FFFFFF	#000000	##000000
##BD7380	1.00	3.54	5.93	5.93
#FFFFFF	3.54	1.00	21.00	21.00
#000000	5.93	21.00	1.00	1.00
##000000	5.93	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7F8080

Deuteranopia (green-blind)

#918D7F

Tritanopia (blue-blind)

#C96D78

Achromatopsia (no color)

#888888

Design tokens & code

CSS

--color: #bd7380;
/* rgb */ color: rgb(189, 115, 128);
/* oklch */ color: oklch(63.9% 0.094 8.7);

Tailwind

colors: {
  custom: {
    50: '#d39ca4',
    500: '#bd7380',
    950: '#000000',
  },
}

SCSS

$custom: #bd7380;
$custom-light: #d39ca4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd7380",
  "rgb": {
    "r": 189,
    "g": 115,
    "b": 128
  },
  "hsl": {
    "h": 349.459,
    "s": 35.922,
    "l": 59.608
  },
  "oklch": {
    "l": 0.63879,
    "c": 0.09435,
    "h": 8.7
  },
  "luminance": 0.24639
}

Semantic roles & 50–950 ramp

primary

#BD7380

secondary

#B8D4CF

accent

#CCB85C

background

#FDF9FA

surface

#FAF2F4

border

#D3CCCE

text

#140E0F

muted

#837E7F

Preview Lab

Preview with #BD7380

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →