#BD72D7#BD72D7

#BD72D7 is a light, vivid purple. Relative luminance 0.278; OKLCH L 67.1% C 0.163 H 316.9°. Best body text is #000000 at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#BD72D7
RGB	rgb(189, 114, 215)
HSL	hsl(285, 56%, 65%)
HSV	hsv(285, 47%, 84%)
CMYK	cmyk(12.1%, 47%, 0%, 15.7%)
CIE-LAB	lab(59.67, 46.22, -40.12)
CIE-LCH	lch(59.67, 61.20, 319.04°)
OKLab	oklab(67.14% 0.1188 -0.1112)
OKLCH	oklch(67.14% 0.163 316.9)
XYZ	xyz(39.2675, 27.7609, 67.5667)
Luminance	0.2776 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD72D7 #8CD772

analogous

#8A72D7 #BD72D7 #D772BF

triadic

#BD72D7 #D7BD72 #72D7BD

tetradic

#BD72D7 #D78A72 #8CD772 #72BFD7

square

#BD72D7 #D78A72 #8CD772 #72BFD7

split-complementary

#BD72D7 #BFD772 #72D78A

monochromatic

#832EA1 #A742C9 #BD72D7 #D3A2E5 #EAD1F2

Accessibility & contrast

On white

3.21

#BD72D7 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.55

#BD72D7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD72D7

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD72D7	#FFFFFF	#000000	##000000
##BD72D7	1.00	3.21	6.55	6.55
#FFFFFF	3.21	1.00	21.00	21.00
#000000	6.55	21.00	1.00	1.00
##000000	6.55	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F8BDB

Deuteranopia (green-blind)

#7592D4

Tritanopia (blue-blind)

#BC809A

Achromatopsia (no color)

#909090

Design tokens & code

CSS

--color: #bd72d7;
/* rgb */ color: rgb(189, 114, 215);
/* oklch */ color: oklch(67.1% 0.163 316.9);

Tailwind

colors: {
  custom: {
    50: '#d39de3',
    500: '#bd72d7',
    950: '#000000',
  },
}

SCSS

$custom: #bd72d7;
$custom-light: #d39de3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd72d7",
  "rgb": {
    "r": 189,
    "g": 114,
    "b": 215
  },
  "hsl": {
    "h": 284.554,
    "s": 55.801,
    "l": 64.51
  },
  "oklch": {
    "l": 0.6714,
    "c": 0.16273,
    "h": 316.9
  },
  "luminance": 0.2776
}

Semantic roles & 50–950 ramp

primary

#BD72D7

secondary

#CAE4C1

accent

#C3224C

background

#FDF9FD

surface

#FAF2FB

border

#D3CCD4

text

#140E15

muted

#837E83

Preview Lab

Preview with #BD72D7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →