#BD5D40#BD5D40
#BD5D40 is a mid, vivid red. Relative luminance 0.190; OKLCH L 58.9% C 0.131 H 37.5°. Best body text is #000000 at 4.80:1 contrast (WCAG AA passes).
Color values
| HEX | #BD5D40 |
|---|---|
| RGB | rgb(189, 93, 64) |
| HSL | hsl(14, 49%, 50%) |
| HSV | hsv(14, 66%, 74%) |
| CMYK | cmyk(0%, 50.8%, 66.1%, 25.9%) |
| CIE-LAB | lab(50.71, 36.31, 34.29) |
| CIE-LCH | lch(50.71, 49.94, 43.36°) |
| OKLab | oklab(58.88% 0.1039 0.0799) |
| OKLCH | oklch(58.88% 0.131 37.5) |
| XYZ | xyz(25.8283, 19.0207, 7.1607) |
| Luminance | 0.1902 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Clay
#B66A50
ΔE00 4.22
Terracotta (survey)
#CA6641
ΔE00 4.25
Terra Cotta
#C9643B
ΔE00 4.43
Terracota
#CB6843
ΔE00 4.74
Adobe
#BD6C48
ΔE00 5.07
Terracotta
#C96F4A
ΔE00 6.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD5D40 #40A0BD
analogous
#BD4062 #BD5D40 #BD9C40
triadic
#BD5D40 #40BD5D #5D40BD
tetradic
#BD5D40 #62BD40 #40A0BD #9C40BD
square
#BD5D40 #62BD40 #40A0BD #9C40BD
split-complementary
#BD5D40 #40BD9C #4062BD
monochromatic
#623021 #8F4731 #BD5D40 #CD836D #DDAA9A
Accessibility & contrast
On white
4.37
#BD5D40 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
4.80
#BD5D40 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #BD5D40
4.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD5D40 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##BD5D40 | 1.00 | 4.37 | 4.80 | 4.80 |
| #FFFFFF | 4.37 | 1.00 | 21.00 | 21.00 |
| #000000 | 4.80 | 21.00 | 1.00 | 1.00 |
| ##000000 | 4.80 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#766C3D
Deuteranopia (green-blind)
#8E813E
Tritanopia (blue-blind)
#CF4B56
Achromatopsia (no color)
#797979
Design tokens & code
CSS
--color: #bd5d40; /* rgb */ color: rgb(189, 93, 64); /* oklch */ color: oklch(58.9% 0.131 37.5);
Tailwind
colors: {
custom: {
50: '#d78d75',
500: '#bd5d40',
950: '#000000',
},
}SCSS
$custom: #bd5d40; $custom-light: #d78d75; $custom-dark: #000000;
JSON
{
"hex": "#bd5d40",
"rgb": {
"r": 189,
"g": 93,
"b": 64
},
"hsl": {
"h": 13.92,
"s": 49.407,
"l": 49.608
},
"oklch": {
"l": 0.58879,
"c": 0.13109,
"h": 37.5
},
"luminance": 0.19018
}Semantic roles & 50–950 ramp
primary
#BD5D40
secondary
#90BCC9
accent
#B9D94F
background
#FDF8F7
surface
#FBF0ED
border
#D4CBC8
text
#150C08
muted
#837D7B