#BD5544#BD5544

#BD5544 is a mid, vivid red. Relative luminance 0.177; OKLCH L 57.7% C 0.138 H 31.1°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD5544
RGB	rgb(189, 85, 68)
HSL	hsl(8, 48%, 50%)
HSV	hsv(8, 64%, 74%)
CMYK	cmyk(0%, 55%, 64%, 25.9%)
CIE-LAB	lab(49.17, 40.63, 30.17)
CIE-LCH	lch(49.17, 50.60, 36.60°)
OKLab	oklab(57.73% 0.118 0.0713)
OKLCH	oklch(57.73% 0.138 31.1)
XYZ	xyz(25.2804, 17.7363, 7.5599)
Luminance	0.1773 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5544 #44ACBD

analogous

#BD446F #BD5544 #BD9244

triadic

#BD5544 #44BD55 #5544BD

tetradic

#BD5544 #6FBD44 #44ACBD #9244BD

square

#BD5544 #6FBD44 #44ACBD #9244BD

split-complementary

#BD5544 #44BD92 #446FBD

monochromatic

#632C23 #914033 #BD5544 #CD7E71 #DDA79E

Accessibility & contrast

On white

4.62

#BD5544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#BD5544 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5544

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5544	#FFFFFF	#000000	##FFFFFF
##BD5544	1.00	4.62	4.55	4.62
#FFFFFF	4.62	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706742

Deuteranopia (green-blind)

#897D42

Tritanopia (blue-blind)

#CF4151

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd5544;
/* rgb */ color: rgb(189, 85, 68);
/* oklch */ color: oklch(57.7% 0.138 31.1);

Tailwind

colors: {
  custom: {
    50: '#d78878',
    500: '#bd5544',
    950: '#000000',
  },
}

SCSS

$custom: #bd5544;
$custom-light: #d78878;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5544",
  "rgb": {
    "r": 189,
    "g": 85,
    "b": 68
  },
  "hsl": {
    "h": 8.43,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57729,
    "c": 0.13788,
    "h": 31.1
  },
  "luminance": 0.17733
}

Semantic roles & 50–950 ramp

primary

#BD5544

secondary

#93C2C9

accent

#C4D750

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160C09

muted

#847D7B

Preview Lab

Preview with #BD5544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →