#BD5539#BD5539

#BD5539 is a mid, vivid red. Relative luminance 0.176; OKLCH L 57.6% C 0.141 H 36.0°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD5539
RGB	rgb(189, 85, 57)
HSL	hsl(13, 54%, 48%)
HSV	hsv(13, 70%, 74%)
CMYK	cmyk(0%, 55%, 69.8%, 25.9%)
CIE-LAB	lab(49.02, 39.98, 36.20)
CIE-LCH	lch(49.02, 53.93, 42.16°)
OKLab	oklab(57.57% 0.114 0.0829)
OKLCH	oklch(57.57% 0.141 36)
XYZ	xyz(24.9757, 17.6144, 5.9548)
Luminance	0.1761 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5539 #39A1BD

analogous

#BD395F #BD5539 #BD9739

triadic

#BD5539 #39BD55 #5539BD

tetradic

#BD5539 #5FBD39 #39A1BD #9739BD

square

#BD5539 #5FBD39 #39A1BD #9739BD

split-complementary

#BD5539 #39BD97 #395FBD

monochromatic

#5F2B1D #8E402B #BD5539 #D07A63 #DEA292

Accessibility & contrast

On white

4.64

#BD5539 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#BD5539 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5539

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5539	#FFFFFF	#000000	##FFFFFF
##BD5539	1.00	4.64	4.52	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#716636

Deuteranopia (green-blind)

#8A7D36

Tritanopia (blue-blind)

#CF404F

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5539;
/* rgb */ color: rgb(189, 85, 57);
/* oklch */ color: oklch(57.6% 0.141 36.0);

Tailwind

colors: {
  custom: {
    50: '#d78870',
    500: '#bd5539',
    950: '#000000',
  },
}

SCSS

$custom: #bd5539;
$custom-light: #d78870;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5539",
  "rgb": {
    "r": 189,
    "g": 85,
    "b": 57
  },
  "hsl": {
    "h": 12.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57567,
    "c": 0.14095,
    "h": 36
  },
  "luminance": 0.17611
}

Semantic roles & 50–950 ramp

primary

#BD5539

secondary

#89BCC9

accent

#BEDD4B

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD5539

Body copy rendered with the generated semantic roles for this colour.

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