#BD5538#BD5538
#BD5538 is a mid, vivid red. Relative luminance 0.176; OKLCH L 57.6% C 0.141 H 36.4°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).
Color values
| HEX | #BD5538 |
|---|---|
| RGB | rgb(189, 85, 56) |
| HSL | hsl(13, 54%, 48%) |
| HSV | hsv(13, 70%, 74%) |
| CMYK | cmyk(0%, 55%, 70.4%, 25.9%) |
| CIE-LAB | lab(49.01, 39.92, 36.73) |
| CIE-LCH | lch(49.01, 54.25, 42.62°) |
| OKLab | oklab(57.55% 0.1136 0.0839) |
| OKLCH | oklch(57.55% 0.141 36.4) |
| XYZ | xyz(24.9510, 17.6045, 5.8247) |
| Luminance | 0.1760 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Terra Cotta
#C9643B
ΔE00 5.83
Terracotta (survey)
#CA6641
ΔE00 5.90
Clay
#B66A50
ΔE00 6.28
Terracota
#CB6843
ΔE00 6.46
Adobe
#BD6C48
ΔE00 7.06
Rust
#B7410E
ΔE00 7.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD5538 #38A0BD
analogous
#BD385D #BD5538 #BD9838
triadic
#BD5538 #38BD55 #5538BD
tetradic
#BD5538 #5DBD38 #38A0BD #9838BD
square
#BD5538 #5DBD38 #38A0BD #9838BD
split-complementary
#BD5538 #38BD98 #385DBD
monochromatic
#5F2B1C #8E402A #BD5538 #D07A62 #DEA291
Accessibility & contrast
On white
4.65
#BD5538 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.52
#BD5538 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#FFFFFF on #BD5538
4.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD5538 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD5538 | 1.00 | 4.65 | 4.52 | 4.65 |
| #FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.52 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#716635
Deuteranopia (green-blind)
#8A7D35
Tritanopia (blue-blind)
#CF404F
Achromatopsia (no color)
#747474
Design tokens & code
CSS
--color: #bd5538; /* rgb */ color: rgb(189, 85, 56); /* oklch */ color: oklch(57.6% 0.141 36.4);
Tailwind
colors: {
custom: {
50: '#d78870',
500: '#bd5538',
950: '#000000',
},
}SCSS
$custom: #bd5538; $custom-light: #d78870; $custom-dark: #000000;
JSON
{
"hex": "#bd5538",
"rgb": {
"r": 189,
"g": 85,
"b": 56
},
"hsl": {
"h": 13.083,
"s": 54.286,
"l": 48.039
},
"oklch": {
"l": 0.57554,
"c": 0.14125,
"h": 36.4
},
"luminance": 0.17601
}Semantic roles & 50–950 ramp
primary
#BD5538
secondary
#87BBC9
accent
#BDDE4A
background
#FEF8F6
surface
#FCF0EC
border
#D5CBC7
text
#160B07
muted
#847C7A