#BD5535#BD5535
#BD5535 is a mid, vivid red. Relative luminance 0.176; OKLCH L 57.5% C 0.142 H 37.6°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).
Color values
| HEX | #BD5535 |
|---|---|
| RGB | rgb(189, 85, 53) |
| HSL | hsl(14, 56%, 47%) |
| HSV | hsv(14, 72%, 74%) |
| CMYK | cmyk(0%, 55%, 72%, 25.9%) |
| CIE-LAB | lab(48.98, 39.77, 38.32) |
| CIE-LCH | lch(48.98, 55.23, 43.94°) |
| OKLab | oklab(57.52% 0.1126 0.0868) |
| OKLCH | oklch(57.52% 0.142 37.6) |
| XYZ | xyz(24.8798, 17.5760, 5.4498) |
| Luminance | 0.1757 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Terra Cotta
#C9643B
ΔE00 5.44
Terracotta (survey)
#CA6641
ΔE00 5.69
Terracota
#CB6843
ΔE00 6.27
Clay
#B66A50
ΔE00 6.42
Brick Orange
#C14A09
ΔE00 6.47
Rust
#B7410E
ΔE00 6.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD5535 #359DBD
analogous
#BD3559 #BD5535 #BD9935
triadic
#BD5535 #35BD55 #5535BD
tetradic
#BD5535 #59BD35 #359DBD #9935BD
square
#BD5535 #59BD35 #359DBD #9935BD
split-complementary
#BD5535 #35BD99 #3559BD
monochromatic
#5D2A1A #8D4028 #BD5535 #D2795D #DFA18D
Accessibility & contrast
On white
4.65
#BD5535 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.51
#BD5535 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#FFFFFF on #BD5535
4.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD5535 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD5535 | 1.00 | 4.65 | 4.51 | 4.65 |
| #FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#716631
Deuteranopia (green-blind)
#8B7D32
Tritanopia (blue-blind)
#CF3F4E
Achromatopsia (no color)
#747474
Design tokens & code
CSS
--color: #bd5535; /* rgb */ color: rgb(189, 85, 53); /* oklch */ color: oklch(57.5% 0.142 37.6);
Tailwind
colors: {
custom: {
50: '#d8886e',
500: '#bd5535',
950: '#000000',
},
}SCSS
$custom: #bd5535; $custom-light: #d8886e; $custom-dark: #000000;
JSON
{
"hex": "#bd5535",
"rgb": {
"r": 189,
"g": 85,
"b": 53
},
"hsl": {
"h": 14.118,
"s": 56.198,
"l": 47.451
},
"oklch": {
"l": 0.57516,
"c": 0.14216,
"h": 37.6
},
"luminance": 0.17573
}Semantic roles & 50–950 ramp
primary
#BD5535
secondary
#84B9CA
accent
#BCDF48
background
#FEF8F6
surface
#FCF0EC
border
#D5CBC7
text
#160B07
muted
#847C7A