#BD544E#BD544E

#BD544E is a mid, vivid red. Relative luminance 0.177; OKLCH L 57.8% C 0.137 H 25.5°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD544E
RGB	rgb(189, 84, 78)
HSL	hsl(3, 46%, 52%)
HSV	hsv(3, 59%, 74%)
CMYK	cmyk(0%, 55.6%, 58.7%, 25.9%)
CIE-LAB	lab(49.15, 41.82, 24.30)
CIE-LCH	lch(49.15, 48.37, 30.16°)
OKLab	oklab(57.76% 0.1235 0.059)
OKLCH	oklch(57.76% 0.137 25.5)
XYZ	xyz(25.5339, 17.7126, 9.2805)
Luminance	0.1771 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD544E #4EB7BD

analogous

#BD4E80 #BD544E #BD8B4E

triadic

#BD544E #4EBD54 #544EBD

tetradic

#BD544E #80BD4E #4EB7BD #8B4EBD

square

#BD544E #80BD4E #4EB7BD #8B4EBD

split-complementary

#BD544E #4EBD8B #4E80BD

monochromatic

#692B27 #963D38 #BD544E #CE7F7B #DEAAA7

Accessibility & contrast

On white

4.62

#BD544E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.54

#BD544E on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD544E

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD544E	#FFFFFF	#000000	##FFFFFF
##BD544E	1.00	4.62	4.54	4.62
#FFFFFF	4.62	1.00	21.00	1.00
#000000	4.54	21.00	1.00	21.00
##FFFFFF	4.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E674D

Deuteranopia (green-blind)

#887D4C

Tritanopia (blue-blind)

#CE4253

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd544e;
/* rgb */ color: rgb(189, 84, 78);
/* oklch */ color: oklch(57.8% 0.137 25.5);

Tailwind

colors: {
  custom: {
    50: '#d6877f',
    500: '#bd544e',
    950: '#000000',
  },
}

SCSS

$custom: #bd544e;
$custom-light: #d6877f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd544e",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 78
  },
  "hsl": {
    "h": 3.243,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.57759,
    "c": 0.13685,
    "h": 25.5
  },
  "luminance": 0.1771
}

Semantic roles & 50–950 ramp

primary

#BD544E

secondary

#9BC9CC

accent

#CED552

background

#FDF8F7

surface

#FBF0EE

border

#D4CBC9

text

#150B0A

muted

#837C7C

Preview Lab

Preview with #BD544E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →