#BD5441#BD5441

#BD5441 is a mid, vivid red. Relative luminance 0.175; OKLCH L 57.5% C 0.140 H 32.0°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD5441
RGB	rgb(189, 84, 65)
HSL	hsl(9, 49%, 50%)
HSV	hsv(9, 66%, 74%)
CMYK	cmyk(0%, 55.6%, 65.6%, 25.9%)
CIE-LAB	lab(48.94, 40.93, 31.60)
CIE-LCH	lch(48.94, 51.71, 37.67°)
OKLab	oklab(57.54% 0.1184 0.0741)
OKLCH	oklch(57.54% 0.14 32)
XYZ	xyz(25.1131, 17.5443, 7.0639)
Luminance	0.1754 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5441 #41AABD

analogous

#BD416C #BD5441 #BD9241

triadic

#BD5441 #41BD54 #5441BD

tetradic

#BD5441 #6CBD41 #41AABD #9241BD

square

#BD5441 #6CBD41 #41AABD #9241BD

split-complementary

#BD5441 #41BD92 #416CBD

monochromatic

#622C22 #8F4031 #BD5441 #CD7D6E #DDA69C

Accessibility & contrast

On white

4.66

#BD5441 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD5441 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5441

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5441	#FFFFFF	#000000	##FFFFFF
##BD5441	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F663F

Deuteranopia (green-blind)

#897D3F

Tritanopia (blue-blind)

#CF3F50

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5441;
/* rgb */ color: rgb(189, 84, 65);
/* oklch */ color: oklch(57.5% 0.140 32.0);

Tailwind

colors: {
  custom: {
    50: '#d78776',
    500: '#bd5441',
    950: '#000000',
  },
}

SCSS

$custom: #bd5441;
$custom-light: #d78776;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5441",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 65
  },
  "hsl": {
    "h": 9.194,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.57536,
    "c": 0.1397,
    "h": 32
  },
  "luminance": 0.17541
}

Semantic roles & 50–950 ramp

primary

#BD5441

secondary

#91C0C9

accent

#C3D84F

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD5441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →