#BD5440#BD5440

#BD5440 is a mid, vivid red. Relative luminance 0.175; OKLCH L 57.5% C 0.140 H 32.5°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD5440
RGB	rgb(189, 84, 64)
HSL	hsl(10, 49%, 50%)
HSV	hsv(10, 66%, 74%)
CMYK	cmyk(0%, 55.6%, 66.1%, 25.9%)
CIE-LAB	lab(48.92, 40.87, 32.15)
CIE-LCH	lch(48.92, 52.00, 38.19°)
OKLab	oklab(57.52% 0.1181 0.0752)
OKLCH	oklch(57.52% 0.14 32.5)
XYZ	xyz(25.0843, 17.5328, 6.9127)
Luminance	0.1753 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5440 #40A9BD

analogous

#BD406B #BD5440 #BD9340

triadic

#BD5440 #40BD54 #5440BD

tetradic

#BD5440 #6BBD40 #40A9BD #9340BD

square

#BD5440 #6BBD40 #40A9BD #9340BD

split-complementary

#BD5440 #40BD93 #406BBD

monochromatic

#622B21 #8F4031 #BD5440 #CD7C6D #DDA59A

Accessibility & contrast

On white

4.66

#BD5440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD5440 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5440

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5440	#FFFFFF	#000000	##FFFFFF
##BD5440	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F663E

Deuteranopia (green-blind)

#897D3E

Tritanopia (blue-blind)

#CF3F50

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5440;
/* rgb */ color: rgb(189, 84, 64);
/* oklch */ color: oklch(57.5% 0.140 32.5);

Tailwind

colors: {
  custom: {
    50: '#d78775',
    500: '#bd5440',
    950: '#000000',
  },
}

SCSS

$custom: #bd5440;
$custom-light: #d78775;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5440",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 64
  },
  "hsl": {
    "h": 9.6,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.5752,
    "c": 0.13996,
    "h": 32.5
  },
  "luminance": 0.1753
}

Semantic roles & 50–950 ramp

primary

#BD5440

secondary

#90C0C9

accent

#C3D94F

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD5440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →