#BD543B#BD543B

#BD543B is a mid, vivid red. Relative luminance 0.175; OKLCH L 57.4% C 0.141 H 34.7°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD543B
RGB	rgb(189, 84, 59)
HSL	hsl(12, 52%, 49%)
HSV	hsv(12, 69%, 74%)
CMYK	cmyk(0%, 55.6%, 68.8%, 25.9%)
CIE-LAB	lab(48.86, 40.58, 34.89)
CIE-LCH	lch(48.86, 53.52, 40.69°)
OKLab	oklab(57.45% 0.1162 0.0804)
OKLCH	oklch(57.45% 0.141 34.7)
XYZ	xyz(24.9484, 17.4784, 6.1967)
Luminance	0.1747 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD543B #3BA4BD

analogous

#BD3B63 #BD543B #BD953B

triadic

#BD543B #3BBD54 #543BBD

tetradic

#BD543B #63BD3B #3BA4BD #953BBD

square

#BD543B #63BD3B #3BA4BD #953BBD

split-complementary

#BD543B #3BBD95 #3B63BD

monochromatic

#602B1E #8E3F2C #BD543B #CF7A66 #DEA395

Accessibility & contrast

On white

4.67

#BD543B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD543B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD543B

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD543B	#FFFFFF	#000000	##FFFFFF
##BD543B	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706638

Deuteranopia (green-blind)

#8A7D38

Tritanopia (blue-blind)

#CF3F4E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd543b;
/* rgb */ color: rgb(189, 84, 59);
/* oklch */ color: oklch(57.4% 0.141 34.7);

Tailwind

colors: {
  custom: {
    50: '#d78772',
    500: '#bd543b',
    950: '#000000',
  },
}

SCSS

$custom: #bd543b;
$custom-light: #d78772;
$custom-dark: #000000;

JSON

{
  "hex": "#bd543b",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 59
  },
  "hsl": {
    "h": 11.538,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.57448,
    "c": 0.14134,
    "h": 34.7
  },
  "luminance": 0.17475
}

Semantic roles & 50–950 ramp

primary

#BD543B

secondary

#8BBDC9

accent

#C0DC4C

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD543B

Body copy rendered with the generated semantic roles for this colour.

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