#BD543A#BD543A

#BD543A is a mid, vivid red. Relative luminance 0.175; OKLCH L 57.4% C 0.142 H 35.1°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD543A
RGB	rgb(189, 84, 58)
HSL	hsl(12, 53%, 48%)
HSV	hsv(12, 69%, 74%)
CMYK	cmyk(0%, 55.6%, 69.3%, 25.9%)
CIE-LAB	lab(48.84, 40.53, 35.43)
CIE-LCH	lch(48.84, 53.83, 41.17°)
OKLab	oklab(57.43% 0.1159 0.0815)
OKLCH	oklch(57.43% 0.142 35.1)
XYZ	xyz(24.9227, 17.4681, 6.0614)
Luminance	0.1746 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD543A #3AA3BD

analogous

#BD3A62 #BD543A #BD953A

triadic

#BD543A #3ABD54 #543ABD

tetradic

#BD543A #62BD3A #3AA3BD #953ABD

square

#BD543A #62BD3A #3AA3BD #953ABD

split-complementary

#BD543A #3ABD95 #3A62BD

monochromatic

#5F2A1D #8E3F2C #BD543A #D07A65 #DEA293

Accessibility & contrast

On white

4.67

#BD543A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD543A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD543A

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD543A	#FFFFFF	#000000	##FFFFFF
##BD543A	1.00	4.67	4.49	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706637

Deuteranopia (green-blind)

#8A7D37

Tritanopia (blue-blind)

#CF3E4E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd543a;
/* rgb */ color: rgb(189, 84, 58);
/* oklch */ color: oklch(57.4% 0.142 35.1);

Tailwind

colors: {
  custom: {
    50: '#d78771',
    500: '#bd543a',
    950: '#000000',
  },
}

SCSS

$custom: #bd543a;
$custom-light: #d78771;
$custom-dark: #000000;

JSON

{
  "hex": "#bd543a",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 58
  },
  "hsl": {
    "h": 11.908,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.57434,
    "c": 0.14163,
    "h": 35.1
  },
  "luminance": 0.17465
}

Semantic roles & 50–950 ramp

primary

#BD543A

secondary

#8ABDC9

accent

#C0DC4B

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD543A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →