#BD5438#BD5438

#BD5438 is a mid, vivid red. Relative luminance 0.174; OKLCH L 57.4% C 0.142 H 35.9°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD5438
RGB	rgb(189, 84, 56)
HSL	hsl(13, 54%, 48%)
HSV	hsv(13, 70%, 74%)
CMYK	cmyk(0%, 55.6%, 70.4%, 25.9%)
CIE-LAB	lab(48.82, 40.42, 36.51)
CIE-LCH	lch(48.82, 54.47, 42.09°)
OKLab	oklab(57.41% 0.1152 0.0834)
OKLCH	oklch(57.41% 0.142 35.9)
XYZ	xyz(24.8728, 17.4482, 5.7987)
Luminance	0.1744 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5438 #38A1BD

analogous

#BD385E #BD5438 #BD9738

triadic

#BD5438 #38BD54 #5438BD

tetradic

#BD5438 #5EBD38 #38A1BD #9738BD

square

#BD5438 #5EBD38 #38A1BD #9738BD

split-complementary

#BD5438 #38BD97 #385EBD

monochromatic

#5F2A1C #8E3F2A #BD5438 #D07962 #DEA191

Accessibility & contrast

On white

4.68

#BD5438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD5438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5438

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5438	#FFFFFF	#000000	##FFFFFF
##BD5438	1.00	4.68	4.49	4.68
#FFFFFF	4.68	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706635

Deuteranopia (green-blind)

#8A7D35

Tritanopia (blue-blind)

#CF3E4E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5438;
/* rgb */ color: rgb(189, 84, 56);
/* oklch */ color: oklch(57.4% 0.142 35.9);

Tailwind

colors: {
  custom: {
    50: '#d78770',
    500: '#bd5438',
    950: '#000000',
  },
}

SCSS

$custom: #bd5438;
$custom-light: #d78770;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5438",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 56
  },
  "hsl": {
    "h": 12.632,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57408,
    "c": 0.14221,
    "h": 35.9
  },
  "luminance": 0.17445
}

Semantic roles & 50–950 ramp

primary

#BD5438

secondary

#87BBC9

accent

#BFDE4A

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD5438

Body copy rendered with the generated semantic roles for this colour.

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