#BD5437#BD5437

#BD5437 is a mid, vivid red. Relative luminance 0.174; OKLCH L 57.4% C 0.143 H 36.3°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD5437
RGB	rgb(189, 84, 55)
HSL	hsl(13, 55%, 48%)
HSV	hsv(13, 71%, 74%)
CMYK	cmyk(0%, 55.6%, 70.9%, 25.9%)
CIE-LAB	lab(48.81, 40.37, 37.05)
CIE-LCH	lch(48.81, 54.79, 42.54°)
OKLab	oklab(57.4% 0.1148 0.0844)
OKLCH	oklch(57.4% 0.143 36.3)
XYZ	xyz(24.8486, 17.4385, 5.6711)
Luminance	0.1744 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5437 #37A0BD

analogous

#BD375D #BD5437 #BD9737

triadic

#BD5437 #37BD54 #5437BD

tetradic

#BD5437 #5DBD37 #37A0BD #9737BD

square

#BD5437 #5DBD37 #37A0BD #9737BD

split-complementary

#BD5437 #37BD97 #375DBD

monochromatic

#5E2A1B #8E3F29 #BD5437 #D17960 #DFA190

Accessibility & contrast

On white

4.68

#BD5437 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD5437 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5437

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5437	#FFFFFF	#000000	##FFFFFF
##BD5437	1.00	4.68	4.49	4.68
#FFFFFF	4.68	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706634

Deuteranopia (green-blind)

#8A7D34

Tritanopia (blue-blind)

#CF3E4E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5437;
/* rgb */ color: rgb(189, 84, 55);
/* oklch */ color: oklch(57.4% 0.143 36.3);

Tailwind

colors: {
  custom: {
    50: '#d8876f',
    500: '#bd5437',
    950: '#000000',
  },
}

SCSS

$custom: #bd5437;
$custom-light: #d8876f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5437",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 55
  },
  "hsl": {
    "h": 12.985,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57395,
    "c": 0.14251,
    "h": 36.3
  },
  "luminance": 0.17435
}

Semantic roles & 50–950 ramp

primary

#BD5437

secondary

#86BBC9

accent

#BEDE4A

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD5437

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →