#BD5435#BD5435
#BD5435 is a mid, vivid red. Relative luminance 0.174; OKLCH L 57.4% C 0.143 H 37.1°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).
Color values
| HEX | #BD5435 |
|---|---|
| RGB | rgb(189, 84, 53) |
| HSL | hsl(14, 56%, 47%) |
| HSV | hsv(14, 72%, 74%) |
| CMYK | cmyk(0%, 55.6%, 72%, 25.9%) |
| CIE-LAB | lab(48.78, 40.27, 38.11) |
| CIE-LCH | lch(48.78, 55.44, 43.42°) |
| OKLab | oklab(57.37% 0.1141 0.0863) |
| OKLCH | oklch(57.37% 0.143 37.1) |
| XYZ | xyz(24.8016, 17.4197, 5.4238) |
| Luminance | 0.1742 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Terra Cotta
#C9643B
ΔE00 5.77
Terracotta (survey)
#CA6641
ΔE00 5.98
Rust
#B7410E
ΔE00 6.54
Terracota
#CB6843
ΔE00 6.55
Clay
#B66A50
ΔE00 6.61
Brick Orange
#C14A09
ΔE00 6.64
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD5435 #359EBD
analogous
#BD355A #BD5435 #BD9835
triadic
#BD5435 #35BD54 #5435BD
tetradic
#BD5435 #5ABD35 #359EBD #9835BD
square
#BD5435 #5ABD35 #359EBD #9835BD
split-complementary
#BD5435 #35BD98 #355ABD
monochromatic
#5D2A1A #8D3F28 #BD5435 #D2785D #DFA08D
Accessibility & contrast
On white
4.68
#BD5435 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.48
#BD5435 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD5435
4.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD5435 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD5435 | 1.00 | 4.68 | 4.48 | 4.68 |
| #FFFFFF | 4.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#706631
Deuteranopia (green-blind)
#8A7D32
Tritanopia (blue-blind)
#CF3E4D
Achromatopsia (no color)
#747474
Design tokens & code
CSS
--color: #bd5435; /* rgb */ color: rgb(189, 84, 53); /* oklch */ color: oklch(57.4% 0.143 37.1);
Tailwind
colors: {
custom: {
50: '#d8876d',
500: '#bd5435',
950: '#000000',
},
}SCSS
$custom: #bd5435; $custom-light: #d8876d; $custom-dark: #000000;
JSON
{
"hex": "#bd5435",
"rgb": {
"r": 189,
"g": 84,
"b": 53
},
"hsl": {
"h": 13.676,
"s": 56.198,
"l": 47.451
},
"oklch": {
"l": 0.57369,
"c": 0.1431,
"h": 37.1
},
"luminance": 0.17417
}Semantic roles & 50–950 ramp
primary
#BD5435
secondary
#84BACA
accent
#BDDF48
background
#FEF8F6
surface
#FCF0EC
border
#D5CBC7
text
#160B07
muted
#847C7A