#BD5040#BD5040

#BD5040 is a mid, vivid red. Relative luminance 0.169; OKLCH L 57.0% C 0.144 H 30.5°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD5040
RGB	rgb(189, 80, 64)
HSL	hsl(8, 49%, 50%)
HSV	hsv(8, 66%, 74%)
CMYK	cmyk(0%, 57.7%, 66.1%, 25.9%)
CIE-LAB	lab(48.17, 42.83, 31.24)
CIE-LCH	lch(48.17, 53.01, 36.11°)
OKLab	oklab(56.95% 0.1241 0.0732)
OKLCH	oklch(56.95% 0.144 30.5)
XYZ	xyz(24.7827, 16.9295, 6.8122)
Luminance	0.1693 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5040 #40ADBD

analogous

#BD406F #BD5040 #BD8F40

triadic

#BD5040 #40BD50 #5040BD

tetradic

#BD5040 #6FBD40 #40ADBD #8F40BD

square

#BD5040 #6FBD40 #40ADBD #8F40BD

split-complementary

#BD5040 #40BD8F #406FBD

monochromatic

#622921 #8F3D31 #BD5040 #CD796D #DDA39A

Accessibility & contrast

On white

4.79

#BD5040 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD5040 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5040

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5040	#FFFFFF	#000000	##FFFFFF
##BD5040	1.00	4.79	4.39	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C643E

Deuteranopia (green-blind)

#887B3D

Tritanopia (blue-blind)

#CF3A4D

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd5040;
/* rgb */ color: rgb(189, 80, 64);
/* oklch */ color: oklch(57.0% 0.144 30.5);

Tailwind

colors: {
  custom: {
    50: '#d78575',
    500: '#bd5040',
    950: '#000000',
  },
}

SCSS

$custom: #bd5040;
$custom-light: #d78575;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5040",
  "rgb": {
    "r": 189,
    "g": 80,
    "b": 64
  },
  "hsl": {
    "h": 7.68,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.5695,
    "c": 0.1441,
    "h": 30.5
  },
  "luminance": 0.16926
}

Semantic roles & 50–950 ramp

primary

#BD5040

secondary

#90C2C9

accent

#C7D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD5040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →